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Category Archive: Power of Pink

Power of Pink Virtual Internship Interview #2



Abby & Zinaejah

As our two interns Abby Crotty and Zinaejah Ozier find themselves nearing the middle of their internship here at Germinder + Associates, they conversed on their experiences working at a PR agency while in the midst of a social movement and a global pandemic. 

For their first interview,  they talked about how grateful they were to have gotten this opportunity and how they were looking forward to what this internship had to offer. Now, after weeks of preparing content for the company, the two embark on their experience post all the chaos that has taken place in our country. 

“It’s definitely hard to just completely turn off your brain from what’s happening in the world and entirely focus on your work,” said intern Abby Crotty. “But I think that’s why it’s important for brands and companies to step up during this time and intertwine the message of social justice and equality for everyone into their own personal work.”

Being part of a PR company during this time has also opened their eyes to the different types of responses that firms are posting in response to the social movement and how impactful that can be, depending on what’s said. For Ozier, she speaks on the importance of the way in which companies decide to go about expressing their concerns publicly. 

“I feel like the words and actions that I appreciate the most are when companies are being genuine to who they are,” intern Zinaejah Ozier said. “I want to see what you’re doing to help like the actions you’re doing whether it’s a donation or making sure you have those conversations within your organization and implementing more diversity, I just want to see the change because actions speak louder than words.”

Overall, they’ve learned the importance of the process of getting a message out to the public and how impactful each statement can be. With a desired future in this field, it has been an interesting experience for them to conquer a virtual internship while seeing the results of how things in society shape the way a company ran. 

To watch the full second interview, click here!

A Zinaejah Ozier Interview: Troy Blackwell Jr.



Troy Blackwell Jr.
National Director of Press Advance and Obama White House Alum

The interview series by Zinaejah Ozier kicked off its third interview with Troy Blackwell Jr. who is the National Director of Press Advance, Obama White House Alum, and Board Member at BPRS-NY and PRSA Tri State. 

On June 30, 2020, Blackwell will be speaking at the LGBTQ Experience in Public Relations event at the Museum of Public Relations. Celebrating the 50th anniversary of Stonewall, which granted rights to LGBT members, this event is aimed at showing what it’s like to be in the LGBTQ community while also in PR. 

“We’re going to talk about the last 50 years of pride and about ways that agencies can be more inclusive when marketing or working on clients that do work in the LGBTQ space.”

Going into the interview, Zinaejah Ozier knew that she would be able to relate to the unique experiences that Blackwell encountered due to his membership in both the black community and the LGBTQ community. In response to this, Blackwell spoke on how these unique experiences make way for the importance of telling your story and inserting yourself into an industry that is in dire need of more diversity. 

“Don’t shy away from the industry because of where the industry is right now,” said Blackwell Jr. “I think also sometimes being different, offering a unique perspective, and being able to tell stories that are different from everyone else in the bunch, that unique perspective can actually make you stand out and it can make people more interested in you. You’ll be surprised how far that that can take you.”

He made it clear that coming from a marginalized group does not make you susceptible to the things that the world tries to put you in. You are not what society says you are, you are what you make of yourself. 

To watch the full video on uniqueness and gaining perspectives, click here!

For more on the series, click here.

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Germinder Deploys Power of Pink Campaign for COVID-19 Communications Service & More



Updated from original post April 17, 2020.

First and foremost if you are reading this communication, we hope it finds you safe and well. While I founded our company in Kansas City in 1998, our office in New York City was founded two years later in 2000. We will soon celebrate 20 years in New York City with a satellite office in Kansas City. That is why as I celebrate my 40th year in public relations in these unprecedented times, we are extending the Power of Pink campaign to do more.

Our hearts go out to those sickened and those lost to COVID-19 in NYC and all over the world. We applaud all the healthcare workers, the delivery personnel, all the workers that have supported everyone, including us, during the stay at home requirements. Now that phased reopening is occurring there are still many challenges.

While we are working remotely, communications messages have changed daily, if not hourly, if not by the minute. Germinder + Associates is here to assist our clients and communicate with our partners and our colleagues during this time. Still, the global pandemic will continue to challenge us all for some time to come. In addition, we join with our member public relations and veterinary organizations in mourning the loss of black lives and join in the call for equality, justice and the end to racial discrimination.

Each year Germinder donates both time and funds to a number of worthy causes. Our niche website, Goodnewsforpets.com is also celebrating its 20th anniversary this year and once again our contest includes donations to animal shelters and rescues. Germinder + Associates celebrated its 20th anniversary with the Germinder20 Power of Pink Honorees and a donation program in their honor.

We launched the Power of Pink Virtual internship program in May, 2020 when called upon to help students by the PRSA Champions program. University of Dayton PRSSA Chapter leader Zinaejah Ozier is working on Germinder + Associates projects and conducting a series of Interviews with Zinaejah Ozier, video interviews with black leaders throughout her internship. University of Dayton PRSSA member Abby Crotty is running contests and helping educate the public about pets and COVID-19 and more via our Goodnewsforpets.com platform.

We have joined in solidarity with public relations and veterinary organizations to support the end to racism, injustice and discrimination with the Black Lives Matter movement. We have donated to organizations on behalf of our team. We have signed the pledge to do more.

We are also continuing to offer a probono 30-minute consultation service in 2020 to any individual or organization in need of pr services. We are also volunteering, providing mentoring services to students and graduating seniors.

Please contact me to schedule this 30 minute consultation at no charge at Lgerminder@germinder.com. We will have more announcements and do more under this program, which is a personal homage to my own successful battle with cancer almost eight years ago.

Providing PR counsel is what we do best at Germinder, but giving back is what we do well too. Every single facet of the global economy, of life has been impacted by this pandemic. Yes, we will overcome it together.

Speaking of coming together, to support my senior pr colleagues across the globe, I am participating in the International Public Relations Association (IPRA)’s COVID-19 Communications Task Force that is also offering this free service. To read more about the PRCA COVID-19 Task Force Initiative for Communications Leaders, click here.

I have been fortunate to include global communications in our portfolio for many years. Earlier in my career, I assisted the London office of an international import/export group in a similar manner to IPRA’s initiative. It is my honor to serve as a volunteer now.

We are a small 100% woman-owned business trying to do our part. My message here is if we can help each other a little bit each day with what we do best, we can make a difference. That’s the goal of my esteemed colleagues, that’s my goal.

Be safe and well everyone, and be in touch.

Lea-Ann Germinder, APR, Fellow PRSA

Lgerminder@germinder.com