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Germinder Receives PRSA-NY Makovsky Excellence in Mentoring Award



— First Recipient of Formerly Named Dorf Award in Honor of Philip Dorf Accepts Challenge to Push the Profession Forward —

New York — Lea-Ann Germinder, APR, Fellow PRSA, Founder and President of Germinder + Associates, Inc. received the Makovsky Excellence in Mentoring Award at the June 24 PRSA-NY Big Apple Gala held at the Mandarin Oriental Hotel. Ken Makovsky, Founder and Chief Executive Officer of Makovsky + Company presented Germinder with the award. She is the first recipient. The award honors individuals who lead, guide and inspire and selflessly stimulate the careers of PR professionals.

Lea-Ann Germinder, APR Fellow PRSA receiving the Makovsky Excellence in Mentoring Award from Ken Makovsky at the Big Apple Awards.

In accepting the award, Germinder says, “I am humbled to accept for doing something I love to do. The call at the Big Apple Gala for more diversity and inclusion in our profession is clear, and I accept that challenge through mentoring. I know there are very high standards to maintain, and I am committed to helping push the profession forward.”

The Makovsky Excellence in Mentoring Award honors individuals who lead, guide, and selflessly counsel and stimulate the careers of PR professionals. Candidates for the award must meet the following criteria:

  • Leadership in guiding and inspiring the careers of entry-level and other young PR professionals.
  • Demonstration of the highest standards of the profession in a selfless role as a mentor.
  • Service to young professionals beyond the scope of the nominee’s professional duties.

Leslie Gottlieb, PRSA-NY president said, “Mentorship is something that is personally very important to me and with all the changes in our profession is more important than ever before. Mentoring helps make our profession thrive. We are very grateful to Ken Makovsky for his generous sponsorship of this important award. We are thrilled Lea-Ann Germinder, one of our past-presidents was named the first recipient. She embodies the spirit of the award and will help carry our mentoring program forward.”

In her acceptance speech Germinder called for all levels of the profession to embrace mentoring through networking, reverse mentoring, cross mentoring and sponsorships. The PRSA-NY chapter has a robust mentoring program and recently introduced a Senior Pros program that has broadened the mentoring discussion.

Natan Edelsburg, chief operating officer of MuckRack and district chair-elect of PRSA-Tri-State nominated Germinder for the award and said: “Lea-Ann is constantly offering amazing mentorship to myself and others. Her mentorship has had a huge impact on my career. When I graduated from NYU and went into PRSA-NY, I was very unsure what it was going to be like. She treated me as an equal, made me feel wanted and that the ideas I had could make a difference. Later she recruited Al Chen and I to revitalize PRSA-Tristate. I’ve met some amazing people in addition to her as a result.”

View the full Natan Ellsburg mentorship interview here:https://youtu.be/SgoJjFZD8ew

Germinder founded Germinder + Associates, Inc. a New York City and Kansas City based public relations firm and publisher of niche digital platforms in 1998. Her company launched Goodnewsforpets.com in 2000 and GNFP Digital in 2017. Germinder + Associates celebrate its 20th Anniversary last year with the Germinder20 Power of Pink Program.

Germinder has been named a national Honoree for Enterprising Women and a Top 25 for Women Who Mean Business by the Kansas City Business Journal and the Kauffman Foundation. Germinder is also a member of IPRA, the New York Women in Communications, the Publicity Club, the Dog Writers Association, the Cat Writers Association, VMAE, Vet Partners, and WPIN.

She and her teams have won dozens of public relations awards including the PRSA Silver Anvil Award of Excellence and a VMX Bronze Vetty Award. Germinder is an accredited Fellow PRSA, a former national director of PRSA, a former national trustee of the PRSA Foundation and served as PRSA Midwest district chair, Tri-State chair-elect and president of the New York City and Kansas City chapters. She is a member of the PRSA Counselor’s Academy and member of the PRSA-NY Past-Presidents Council.

Germinder earned a bachelor of Communication Arts degree from the University of Dayton. She is a PRSSA Champion and as a student was the PRSSA public relations director for the University of Dayton chapter.

#germinderpr #bigappleawards #mentoring #BigApplePR

What’s Your Story Now? Own It! Writers & Bloggers Need Their Own Story To Help Communicate & Connect With Today’s Feline Lovers



LGerminderwithCocoaCat

Lea-Ann Germinder, APR, Fellow PRSA will provide writers and bloggers with real-time tips and take-a-ways as a featured speaker at the 25th Anniversary CWA Conference May 16-18, 2019. Attendees will learn what works now in the rapidly changing digital and traditional media space to engage with pet parents.

Communications techniques, best practices and go to resources for both the digital space and media will be covered. As a follow-up to last year’s conference session, the latest developments in transparency and privacy regulation in the social media space and resources will be discussed as a group.

Germinder has been a member of CWA since 2000. The conference will be held at the Drury Hotel, St. Louis, Mo. To register for the full conference, click here.

The Germinder20 Power of Pink Celebration Concludes at VMX2019



Power of Pink Grid

Power of Pink Grid

Dr. C. Thomas Nelson Final Veterinarian to Receive Honor + Designate Donation to Benefit Ecotourism + Wellness

Sharing Stories, Honoree Donations Highlight of the Program

Pink it was and how powerful it is. Germinder + Associates, concludes the celebration of its 20th anniversary where it began last year at VMX Meeting & Expo with the announcement of the final list of Germinder20 Power of Pink Honorees, their stories and donations. Dr. C. Thomas Nelson, a heartworm expert and community volunteer, is the final veterinarian to receive the honor. A total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts were among those honored. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. #Germinder20 #PowerofPink

“I applaud the Honorees for their achievements and the amazing organizations receiving donations as we conclude our 20th anniversary celebration where it began. It was my distinct honor and privilege to share many of their stories and represent the scope of clients, team members, experts, colleagues and partners that make an agency a success and at the same time help others. These people empower me still. Storytelling works,” said Lea-Ann Germinder, APR, Fellow, PRSA, President + Founder of Germinder + Associates.

Germinder + Associates has contributed to a number of initiatives over the past twenty years through both in-kind and funds through the Germinder Giving Back program. The Germinder20 Power of Pink Honoree Program was a special 20th Anniversary project honoring individuals who had been a part of Germinder’s success but have also been successful in their own fields. New programs will be announced as partnerships and funds become available.

“This has been an inspiring year and yearlong event. The point it brings home is live your personal dream to “move the needle” on the goal that inspires you. My certainty is that it will inspire our profession and others to do just that. We all work so hard! This focus is such a gift to remind us all to care deeply and act on our conviction that we can make a difference,” said Elizabeth J. Colleran DVM, MS, DABVP-Feline Specialty, Germinder20 Power of Pink Honoree.

Following is the complete list of Honorees and donations by category.

Veterinarian Honorees + Designated Donations

Thomas Nelson, DVM designated his Honoree donation to the Northeast Alabama Bicycle Association Building Fund to renovate a building to aid in ecotourism and wellness programming.

Susan Little, DVM, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

Arne Zislin, VMD, MBA designated his Honoree donation to International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC) to help international students in crisis.

Guy Pidgeon, DVM, DACVIM designated his Honoree donation to Colorado State College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

Mary Beth Leininger, DVM designated her Honoree donation to Purdue University College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

Dan Richardson, DVM, DACVS designated his Honoree donation to Stormont-Vail Foundation Care Line to help cancer patients in need.

Elizabeth Colleran, DVM, MS, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

Heidi Lobprise, DVM, DAVDS designated her Honoree donation to the Lutheran Church Charities K-9 Comfort Dogs who interact with people who are suffering and in need.

Debra Horwitz, DVM, DACVB designated her Honoree donation to the Missouri Humane Society.

VMX Executive & Digital Expert Honoree + Designated Donation

Manolita Moore, MBA designated her Honoree donation to The Pixel Fund to help shelter pets.

Journalist Honorees + Designated Donations

Jen Reeder designated her Honoree donation to Green Dogs Unleashed to help rescue, rehabilitate and train therapy dogs.

Amy Shojai designated her Honoree donation to the Cat Writers’ Association to assist CWA in helping feline writers educate the public.

A Germinder donation was made to the News Literacy Project to teach students to think critically and independently about news and information as producers, as members of the community and as citizens.

Communications Honorees + Designated Donations

Julie Lux designated her Honoree donation to the American Beagle Rescue Network to help rescue beagles and to the Dalmatian Club of America Foundation to aid in canine research.

Norita Taylor, APR designated her Honoree donation to Band of Angels to help children in need access musical instruments.

Megan Peters designated her Honoree donation to KC Pet Project to help shelter pets.

Lane Odle designated her Honoree donation to Sunflower House to aid in children’s advocacy and protection from abuse

Other Special Honorees + Donations

Gene Melleno honored with donation to the Clara Goy Foundation to aid in cancer research.

Rache Simmons, MD honored with donation to the Weill Cornell Breast Center at Will Cornell Medical College/New York Presbyterian Hospital to aid in breast cancer research.

Orli R. Etingin, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

Louis J. Aronne, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

Marie Therese Kacin honored with donation to the Jan Hus Community Outreach Program to assist in community outreach.

Thomas O’Hare honored with donation to the Lymphoma Research Foundation.

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#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on leaders whose stories have touched and inspired Germinder to success.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

C. Thomas Nelson, DVM Named Final Germinder20 Power of Pink Honoree



Heartworm Expert Honored For Leadership Role in Veterinary Medicine and Volunteerism

Germinder + Associates has named C. Thomas Nelson, DVM, a past president, executive board member, and research chair of the American Heartworm Society (AHS) as the final Germinder20 Power of Pink Honoree to receive the award. In addition to his decades of commitment to educating veterinarians and the public about heartworm disease and prevention, Nelson is a practitioner, an active cyclist, outdoorsman and dedicated community volunteer. He has designated the $1,000 Honoree donation to the Northeast Alabama Bicycle Association (NEABA) Building Fund to drive economic development and wellness in his community. To read more about Dr. Nelson’s story, click here #Germinder20 #PowerofPinkHonoree

Tom Nelson, DVM Power of Pink Honoree“I am so pleased to conclude the celebration of our 20th anniversary honoring another former client, an outstanding leader in veterinary medicine, and a friend. Dr. Nelson not only understands the effectiveness of educating through public relations, he respects what an agency can bring to the client-agency relationship and his dedication to volunteer leadership is extraordinary. You can’t help but succeed with any initiative he’s involved with, ” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Germinder has collaborated with Dr. Nelson since his tenure as president of the American Heartworm Society with the launch of several initiatives. Germinder + Associates was the agency of record for the Society and Lea-Ann Germinder played a unique role with the KNOW Heartworms campaign, partnering Zoetis, (then Pfizer Animal Health), AHS and the American Association of Feline Practitioners (AAFP) with the late Jim Richards, DVM, DACVIM, AAFP spokesperson and former director of the Cornell Feline Health Center, to educate veterinarians and the public about feline heartworm. Dr. Nelson and Germinder’s commitment to help educate the public about feline heartworm and feline research remains in large part as a lasting tribute to Dr. Richards’s love of feline medicine.

In accepting the honor, Dr. Nelson said,

“I am deeply honored that Lea-Ann would consider me worthy of such recognition. When I think back to the KNOW Heartworms campaign, we conceptualized, received approval from three major organizations, created content, produced all the collateral material and then were able to launch a nationwide public awareness campaign all with in the span of FOUR months. I am still amazed we were able to pull it off. It was indeed a team effort of Lea-Ann, Jim Richards and me. If anyone deserves an award it is Lea-Ann and her team. She was able corral two high “D” personalities to work together and with her team we all pulled off the impossible.”

Read the full release here.

Susan Little, DVM, DACVB Named International Germinder20 Power of Pink Honoree



Canadian Veterinarian Honored For Leadership Role in Global Feline Medicine, Communications and Digital Presence

Germinder + Associates has named Susan Little, DVM, DACVB- Feline Medicine as the only international Germinder20 Power of Pink Honoree to receive the award. In 2018 alone she has visited 19 countries, traveled 183,942 miles and lectured or attended 40 events and meetings. Little is an international speaker, author, podcast host and veterinary practice owner based in Ottawa, Canada. She is a past president of the American Association of Feline Practitioners and the Winn Feline Foundation. She has designated the $1,000 Honoree donation to the Winn Feline Foundation for feline research. To read more about Dr. Little’s story, click here #Germinder20 #PowerofPinkHonoree

Susan Little, DVM, DABVP“Honoring Dr. Little is a great way to kick off 2019. Germinder is committed to communicating about best global veterinary medicine practices and Dr. Little is an exemplary ambassador of feline veterinary medicine all over the world. Her positivity inspires me and every person wherever she goes. She is a leader par excellence and certainly one to follow as she lectures, as she podcasts, and in our ever changing digital world. I’m so pleased to celebrate her as a Power of Pink Honoree,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Germinder met Dr. Little several years ago during Dr. Little’s co-authoring of a feline textbook with the late Mordecai Siegal, the editor of “The Cornell Book of Cats” and one of the first columnists of Goodnewsforpets.com. Thus began Germinder’s commitment to help educate the public about feline medicine and in particular feline medicine research. Germinder + Associates designed the Winn Feline Foundation logo when Little was president. The logo is still in use today.

In accepting the award, Little took a short break from her breakneck schedule and said, “I’m very honored to be a Power of Pink Honoree! Thank you so much for the recognition, I’m among an amazing group of Honorees.” 

To read the full release, click here.

 

Living Coral is the 2019 Pantone Color of the Year, What’s Yours?



Life affirming coral hue energizes and enlivens with a softer edge

Pantone, provider of professional color standards and digital solutions for the design industry, announced in early December  PANTONE 16-1546 Living Coral as the Pantone Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone. Germinder + Associates selected a Pantone Pink for our new brand in 2018 to celebrate our 20th Anniversary and more. We love it in all shades and plan to continue to celebrate our new hue in 2019, but we’ve always embraced the use of color to bring a cohesiveness to a corporate brand’s message across multiple products and multiple communications platforms. We thought it would be fun to share Pantone’s thought processes behind the Color of the Year process as they celebrate their own 20th anniversary of this initiative in 2019.

According to the release from Pantone, “We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

Pantone Announces the Color of the Year 2019: PANTONE 16-1546 Living Coral

Pantone further explained the selection is in reaction to the onslaught of digital technology and social media increasingly embedding into daily life, people are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media. “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”

PANTONE 16-1546 Living Coral emits the desired, familiar and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

“Color enhances and influences the way we experience life,” said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”

Here is how Pantone sees the color playing out….

In Social Media

An organic shade, Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by our natural surroundings. Living Coral’s vibrancy and buoyancy captivates our attention in social media and digital design.

In Fashion and Accessories

Living Coral inspires experimentation and playful expression in both men’s and women’s street and runway styles. The warm shade suggests comfort and positivity in simple color stories, but becomes more explorative and effervescent in patterns, textures and even monochrome looks. An appealing accent shade, PANTONE Living Coral provides a striking contrast across the color spectrum.

In Beauty

As a life-affirming hue that complements all skin tones, PANTONE Living Coral brings natural color to beauty in blush, eye and lip. Uninhibited, playful looks are also emboldened by Living Coral, which, as the center of a kaleidoscope of color, encourages experimentation in beauty with palettes, textures, shimmers and sheens.

In Product Design

Living Coral is naturally suited for product across all ages and genders. Materials with texture and convivial colors such as PANTONE 16-1546 Living Coral appeal to our desire for products exhibiting humanizing and heartening characteristics.

In Interior Décor and Furnishings

When used as a bold statement in settings and décor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit. As a color linked to tactility and human connection, PANTONE Living Coral in shag rugs, cozy blankets and lush upholsteries create a warm, comforting and nurturing feeling in the home. With its ebullient nature, PANTONE Living Coral adds a dramatic pop of color to any room setting whether in decorative accessories, tabletop, or on the wall.

In Packaging Design

Living Coral is naturally ideal for packaging applications. Warm and welcoming, this life affirming shade invites us to reach out and touch.

About the Pantone Color of the Year

The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging and graphic design. Past selections for Color of the Year include:

  • PANTONE 18-3838 Ultra Violet (2018)
  • PANTONE 15-0343 Greenery (2017)
  • PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
  • PANTONE 18-1438 Marsala (2015)
  • PANTONE 18-3224 Radiant Orchid (2014)
  • PANTONE 17-5641 Emerald (2013)
  • PANTONE 17-1463 Tangerine Tango (2012)
  • PANTONE 18-2120 Honeysuckle (2011)
  • PANTONE 15-5519 Turquoise (2010)
  • PANTONE 14-0848 Mimosa (2009)
  • PANTONE 18-3943 Blue Iris (2008)
  • PANTONE 19-1557 Chili Pepper (2007)
  • PANTONE 13-1106 Sand Dollar (2006)
  • PANTONE 15-5217 Blue Turquoise (2005)
  • PANTONE 17-1456 Tigerlily (2004)
  • PANTONE 14-4811 Aqua Sky (2003)
  • PANTONE 19-1664 True Red (2002)
  • PANTONE 17-2031 Fuchsia Rose (2001)
  • PANTONE 15-4020 Cerulean (2000)

The color selected as the Pantone Color of the Year 2019 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.

 

Here’s to Living Coral and Happy Anniversary Pantone!

 

Arne Zislin, VMD, MBA Named Final Germinder20 Power of Pink Honoree of the Year



Veterinarian Honored For Giving Back to Veterinary Profession, Students & Others

Germinder + Associates has named Arne Zislin, VMD, MBA, Technical Services Manager and Academic Liaison Veterinarian, as the final Germinder20 Power of Pink Honoree of the year to receive the award. Zislin is a former American Association of Feline Practitioners board member and a longtime champion of student mentoring and academic development in both his personal and professional life. He has designated the $1,000 Honoree donation to the International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC).  To read more about Dr. Zislin’s story, click here #Germinder20 #PowerofPinkHonoree

Arne Zislin, VMD, MBA“I am so thrilled to conclude Germinder’s anniversary year by honoring Dr. Zislin. I can sing his praises to the moon and back about his great counsel to me about complex veterinary issues from the time I launched Germinder + Associates, but it is his passion for helping generations to come find their way – be it future veterinarians or not that I have always admired. His “dogged” persistence to find the funds to develop programs that will make a difference in the lives of so many is to be commended. He brings value, meaning and depth to every relationship, every organization he touches,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Dr. Zislin was a technical services manager at Fort Dodge Animal Health when Germinder launched several pharmaceutical and vaccine programs. They worked collaboratively on several strategic initiatives that led to the development of award-winning programs together including a program called “Healthy Cats for Life” with the American Association of Feline Practitioners, one of the early forerunners of feline wellness programs.

“In accepting his Germinder20 Power of Pink honor, Dr. Zislin said, “Lea-Ann and I have known each other and collaborated together for a long time. I am honored to be among my veterinary colleagues that have received this award this year and grateful that the donation will help students who are truly in need. Thank you Lea-Ann and Germinder + Associates.”

Dr. Zislin has twenty-two years experience in the animal health industry with Fort Dodge Animal Health and Boehringer-Ingelheim providing technical support and liaison with key opinion leaders. He has successfully participated in numerous product launches and provided subject matter expertise. Two successful projects of note are his development of an Academic Liaison Program to veterinary colleges and the development of distributorships resulting in significant sales growth and key relationship building in Eastern Europe and in particular in the Czech Republic.

He is a strong advocate of membership in organized veterinary medicine and is a member of the American Veterinary Medical Association, the American Association of Feline Practitioners (Board of Directors 2019-2014), the International Society of Feline Medicine, the Kansas Veterinary Medical Association and the Kansas City Veterinary Medical Association.

To read the full release, click here.

Lane Odle, Founder of Dotted Line Marketing, Named Germinder20 Power of Pink Honoree



Former Germinder + Associates Account Executive Honored For

Entrepreneurial Success & Digital Prowess

Lane Odle Power of Pink HonoreeGerminder + Associates has named Lane Odle, Entrepreneur and Founder of Dotted Line Marketing as the thirteenth Germinder20 Power of Pink Honoree to receive the award. Odle is a former Germinder + Associates Senior Account Executive, a digital expert and strategic planner. She has designated Sunflower House, a non-residential children’s advocacy and abuse prevention center serving Johnson and Wyandotte, Kansas counties to receive her $1,000 Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

“Lane joined Germinder + Associates at a time when we were one of the few public relations firms offering digital capabilities. She was completely undeterred. She took on every presentation, every sold project with dedication and extraordinary attention to detail. The clients were overjoyed, and she never failed to make a project shine. I was delighted when several years later she told me she was thinking about launching her own firm. With Lane, there are no surprises – she just delivers over and over again,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Odle was a senior account executive at Germinder + Associates responsible for executing several animal health websites and campaigns in veterinary medicine. Her detailed approach and web project management skills led to several GKC-PRSA Prism awards. As owner of her own firm, Odle now works on digital content and strategic planning. She recently won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign in conjunction with Affinis Corp, a civil engineering firm.

In accepting this latest Germinder20 Power of Pink honor, Odle said,

“As a former Germinder & Associates employee, I learned a lot about running a business by working closely with Lea-Ann. Those experiences have proven to be invaluable as I’ve built my own firm, Dotted Line Marketing. Receiving the Germinder20 Power of Pink award has felt like coming full circle, and to be able to give back to such an important organization, like the Sunflower House, is truly wonderful.”

Odle has owned Dotted Line Marketing since 2012. To read the full release, click here.

Norita Taylor, APR, GKC-PRSA President, OOIDA PR Director, Named Germinder20 Power of Pink Honoree



Former Germinder + Associates Manager, Musician, Pet Lover Honored For Public Relations and Creative Achievements

 

Norita Taylor, APR

Germinder + Associates has named Norita Taylor, APR, GKC-PRSA President and OOIDA PR Director, as the twelfth Germinder20 Power of Pink Honoree to receive the award. Taylor is a former Germinder + Associates Account Manager, an accomplished musician and pet lover. She has designated the Band of Angels, a 501c3 charity that collects music instruments and provides them to children in need to receive $1,000 for her Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

“Norita is not only an especially gifted communications executive, she’s an exceptional team builder and manager of people. I am grateful for the time she spent at Germinder + Associates, how she nurtured the smallest of ideas into successful programs for our clients, how she developed her career, and how she has led the Kansas City chapter of PRSA as president this year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

Taylor was an account manager at Germinder + Associates responsible for managing several animal health clients and campaigns in veterinary medicine. Her creative approach and team-building skills led to several GKC-PRSA Prism awards. As PR Director of OOIDA, Taylor recently won two GKC-PRSA Prism Awards for the “Speed Limiter Video” and the “OpEd for Hours of Service Regulations.” In accepting this latest Germinder20 Power of Pink honor, Taylor said,

 “I would like to thank Lea-Ann for creating this program. I am humbled to be an Honoree and grateful that Germinder + Associates is making a donation to Band of Angels. Music teaches tenacity, artistry and patience.  Even though my career path is mostly about public relations and the corporate world, music is very much a major part of my life. I have always been involved in performing music in some way since childhood and have continued to do so today. I am even more inspired by the fact my son is pursuing music as well and this donation will help other children learn the joy music can bring to their lives.”

 Taylor has served as Public Relations Director at OOIDA since 2007.

To read the full release click here.

Amy Shojai Cat Writers’ Association Co-Founder Named 11th Germinder20 Power of Pink Honoree



Publisher, Author, Pet Lover Honored For Decades of Writing and Publishing Success

Germinder + Associates has named Amy Shojai, a co-founder of the Cat Writers’ Association (CWA), publisher, author and pet lover, as the eleventh #Germinder20 #PowerofPink Honoree to receive the award. Shojai has designated the CWA to receive $1,000 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

Amy Shojai“I am honored to be among the stellar group of individuals singled out by Germinder + Associates,” said Amy Shojai. “Thisrecognition means even more, coming from Lea-Ann, a professional who has taught me so much over the years about professionalism, collaboration, and putting passion to work. I not only admire her as a colleague, but I treasure our friendship.

Germinder and Shojai first met when the CWA hosted its conference in Kansas City. When Germinder launched Goodnewsforpets in 1998, Shojai embraced the concept from the beginning and signed CWA on as the first media sponsor of the site as a way to promote member books and accomplishments. Since that time they have collaborated on many other projects and ways to promote CWA sponsors and members. It’s that collegial spirit that Germinder treasures the most.

“I’m so thrilled to announce Amy Shojai as the 11th Honoree. She is the best of collaborators. Now we get to celebrate her — the launch of her Write Schtuff Coaching webinar series, honor her mentoring and coaching of writers through the years, and celebrate again her co-founding of CWA with the 25th Anniversary of the CWA Banquet and Conference in St. Louis next year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

Amy is a certified animal behavior consultant, and nationally known authority on pet care and behavior. Her newest project is her “Write Schtuff Coaching Series”. The online presentation is live and recorded for replays, in which she ask attendees what they need and want, answers questions, give a PowerPoint presentation, offers handouts and other perks, and recommends no-to-low-cost resources that she’s found helpful in her own work.

For the full release, click here.