Archive: August 2020
Our Power of Pink Virtual Internship has come to an end and so have the many Zoom calls with founder Lea-Ann Germinder along with interns, Abby Crotty and Zinaejah Ozier. Within those Zoom calls, they always found a way to make the day more interesting with their “Question of the Day” daily questions.
Some of the questions were on the serious list, while others challenged their brains to think about the things they’ve never really thought about before.
Here were some of the questions and answers that they came up with throughout the summer:
If your house was burning down and you could save one material thing, what would it be (assuming your phone is in your pocket!)?
“My computer” – Zinaejah Ozier
“My computer” – Lea-Ann Germinder
“My big box of memorabilia” – Abby Crotty
If you could have one superpower what would it be?
“Teleport anywhere and not have to worry about COVID-19” – Abby Crotty
“Not to sleep, there are so many things I want to do and not enough time to do them” – Lea-Ann Germinder
“Ability to speed through work, but with accuracy” – Zinaejah Ozier
What has been your biggest challenge to date and why?
“The pandemic and having the internship fall through” – Abby Crotty
“Going to school online, then having the internship online from 9-6 Monday to Thursday 9-1 on Friday and forgetting to eat and drink. I just want to get the work done and I forget to stop” – Zinaejah Ozier
“My parents got divorced when I was young, but it taught me to be resilient and plow through challenges – like this pandemic! – Lea-Ann Germinder
In the end, whether the question was happy or sad, the “question of the day” always seemed to be the thing that pushed them through the long work-day. Now, it has come to a close, but their Q&A sessions will never be forgotten.
Getting an internship is one thing. Learning about how you got an internship is another. In an interview with the president of our company, Lea-Ann Germinder, Zinaejah Ozier got the opportunity to get insight on the perspective of her employer.
From hearing about why she was selected to getting feedback on the ways in which she was able to partake in reverse mentoring, Ozier asked Germinder a series of questions to seal her Power of Pink Internship experience. When asked about the selection process, Germinder explained the significance of reaching out to her alma mater, the University of Dayton.
“My main goal was to help students during the pandemic,” said Germinder. “I was really troubled that many agencies decided not to have internships during the pandemic, and I thought maybe I could help out. I had wanted to reach back to the University of Dayton for quite some time and PRSA sent out a communication, suggesting that we try to help. So, I reached out to the University of Dayton and we went from there.”
After reaching out to UD in an effort to grant two lucky students with a chance to gain experience at an agency during hard times, Lea-Ann heavily considered the potential compatibility between the two interns, Abby Crotty and Zinaejah Ozier.
“Here you had yourself, who was a journalism student that was transferring from journalism to public relations, a great storyteller, and I was very impressed with your writing,” said Germinder. “Then, you had Abby, who is a senior legacy student who wanted to do digital content and I thought, gee, this could be really interesting. It turned out to be really true. You two created magic together.”
To top the interview off, Ozier was curious to know how Germinder felt about their summer experience overall. Since she and Crotty had conducted their own interview discussing their thoughts on their experience, hearing from Germinder…
“Learning during the pandemic was a challenge, but we rose to that challenge,” said Lea-Ann. “The Black Lives Matter movement was so important, and it was so impactful that we ended up not discussing some logistical things that we may have ended up discussing, but there’s always time to discuss that. At the end of the day, I think it’s so important to give back every single day and I’m thrilled with how the internship turned out.”
With a goal of giving the girls a taste of the world of public relations and helping them to follow their passion, the internship has shown itself to serve that exact purpose.
To watch the full interview, click here!
To hear what interns Abby Crotty and Zinaejah Ozier had to say about their internship experience, click here!
— Sponsored by Cat Writers’ Association; Award Recognizes Communications Excellence —
New York, August 10, 2020 — Lea-Ann Germinder, APR, Fellow PRSA, president and founder of Germinder + Associates, Inc. and editor and publisher of Goodnewsforpets.com has been named the 2019 recipient of the Michael Brim Distinguished Service Award sponsored by the Cat Writers’ Association (CWA). Germinder was virtually presented with the award August 7 by Kate Benjamin during the organization’s first-ever virtual awards ceremony. Amy Shojai, CWA co-founder and a past-president nominated Germinder for the award.
“Lea-Ann Germinder has had a significant and consistent positive impact on improving the quality of life of cats, educating the public, promoting and facilitating the professional growth of cat writers. Having worked with her for more than two decades, I have seen her lift others high and celebrate their successes. I applaud her dedication to veterinary care and sharing responsible, vital information about our animal companions,” said Shojai.
The Michael Brim Distinguished Service Award honors extraordinary achievement and communications excellence. It recognizes the person who, by word, deed, public communication, and professional excellence best promotes the ideals, mission, and best interest of the Cat Writers’ Association. Nominees can include (but are not limited to) writers, editors, or publicists whose published work or actions have had a significant impact on improving the quality of life of cats, educating the public, promoting responsible cat breeding and ownership, and/or facilitating the professional growth of cat writers.
Germinder first became involved with CWA when Co-Founder and then President Amy Shojai agreed to become the first media partner for Goodnewsforpets.com twenty years ago. GNFP provided the first free platform that publicly announced CWA events and members books (which then columnist Steve Dale reviewed and helped promote), giving the new organization a much-needed visibility and legitimacy among animal care providers and corporate interests.
“I joined the Cat Writers’ Association in 2011 and since that time, I’ve gotten to know Lea-Ann very well,” said current CWA President, Deb Barnes. “Her contribution to not only the social growth and presence of the CWA, but to the positive impact of animal welfare at large speaks volumes and we are so honored to recognize her outstanding achievements and dedication by naming her this year’s Michael Brim Distinguished Service award winner.”
She has frequently offered advice and expertise to individual CWA members as well as the CWA administration having also served as the CWA’s P.R. Firm of Record for several years. She has tirelessly worked to connect CWA with potential sponsors and has herself secured several for CWA’s benefit. She sponsors GNFP Human-Animal Bond Award. She has been a frequent and popular speaker at many CWA conferences, sharing her expertise as a PR professional. Germinder pioneered and remains a leader in the establishment of an online presence for cat writers, and remains a leader in the dissemination of accurate information about cats and veterinary care.
“Shining a light on great work and teaching CWA members publicity and social media skills has been my pleasure. It has given me an opportunity to work with so many extraordinary leaders and members at CWA. And, I’m honored and humbled to receive this award named after Michael Brim, a consummate pr professional,” said Germinder.
Germinder is an accredited Fellow of the Public Relations Society of America (PRSA), a former national director of PRSA, a former national trustee of the PRSA Foundation and served as PRSA Midwest district chair, Tri-State chair-elect and president of the New York City and Kansas City chapters. She is a member of the PRSA Counselor’s Academy and member of the PRSA-NY Past-Presidents Council. Germinder received the Makovsky Mentoring in Excellence Award at the PRSA-NY Awards Banquet last year.
For her final interview here at the Germinder + Associates internship, Zinaejah Ozier decided to speak with another former intern and longtime friend of Founder Lea Ann Germinder, Jahzeel Campbell. He is currently serving as a dance coach in Australia and Campbell shared his experiences of being in the world of PR, and then transferring into the world of dance.
Throughout their conversation, the two discussed how much they’ve learned from Germinder and the many talks they’ve had with her regarding their passions and future endeavors. Specifically, Germinder helped Campbell to figure out what it was he really loved to do both within and outside of PR.
“She knew that I danced at a young age,” said Campbell. “She saw that as much as I did love PR, there was always that desire to teach as well. So, we would have conversations about making sure that you’re doing what you love and filling your purpose.”
As a black man in America, Campbell spoke on his experience as a teacher and the importance of being a trailblazer for the young black children that he taught. As it was an all-girls institution filled with mostly black and brown girls, Campbell felt obligated to guide them in the right direction and create those long-lasting relationships in order to make an impact in their lives.
“Being raised in a household with beautiful, strong, educated women,” said Jahzeel, “I knew that I had a responsibility to not only teach my students in terms of the area of dance, but also be an example of a positive role model in their lives.”
He then went on to explain the importance of communicating effectively when put in a high position. As an aspiring leader herself, Ozier was curious to know what values were important to hold within those settings as an African American. He expressed the importance of remaining humble and admitting your mistakes even as a teacher to his students.
“Seeing that healthy level of communication from somebody who’s their teacher gives them a foundation to go out into the world and know what standard and expectations separate themselves as it relates to communicating and relating with people,” said Campbell.
Ending her final interview, Ozier and Campbell discussed how important their relationship with Lea-Ann had been both as a supervisor and as a mentor and how they planned to stay in touch in the future.
“The conversations I’ve had with Lea-Ann has allowed for stigmas to really be shot down or they’re proven not true as to how we relate to each other from whatever background we’re from,” Jahzeel said.
With a racial injustice movement still intact, the relationship that the two hold with Germinder remains a significant and powerful one. With her help, racial barriers and stereotypes of what a mentor and mentee relationship should look like has been broken.
To watch the full interview, click here!
To see Jahzeel Campbell’s written piece on his experience at Germinder + Associates, click here!
For more on the series, click here.
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