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Lea Ann Germinder, APR, Fellow PRSA

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Lea-Ann O'Hare Germinder, APR, Fellow PRSA is President & Founder of Germinder & Associates, Inc., a New York City-based public relations firm and publisher of niche digital content including the Goodnewsforpets.com platform.

Germinder is an accomplished, creative public relations veteran who has developed campaigns in several industry categories for national brands. She and her teams have launched over 125 campaigns introducing pet products and addressing issues in veterinary medicine. She has also worked in several other key categories including food & beverage, sporting goods, development, banking, jewelry and international trade.

She has handled a wide variety of crisis communications issues and media trained and counseled dozens of executives. Germinder has also delivered speeches on emerging communications trends at domestic and international venues. Germinder was an early proponent of the power of the Internet for public relations, beginning work in this area in 1995 with one of the first niche pet web sites, petdental.com.

Germinder began her career as a marketing coordinator at a sales promotion agency with incentive company E.F. MacDonald, now Carlson.

She and her team have won dozens of awards, including the Public Relations Society of America (PRSA) Silver Anvil Award of Excellence, one of the highest national public relations awards. Other awards include the American Animal Hospital Association's Gold Key Award. She has won three Business Marketing Association Fountain Awards. Germinder was named a Honoree for Enterprising Women and was named Top 25 "Women Who Mean Business."

Germinder is an Accredited Fellow of PRSA, one of the most prestigious honors of the public relations profession. She presently serves as treasurer for the PRSA-NY chapter. She served on the national PRSA board and the PRSA Foundation board of directors from 2015-2016. She previously served as the Tri-State District Chair, the PRSA-NY chapter president and the Kansas City chapter president. She is a member of the PR Council, the NY Women in Communications and the national Women Presidents Organization.

She has served a wide variety of pet-related organizations and currently serves on the advisory board of Fear-Free.

Germinder grew up on Long Island, New York and while she has lived in other places and appreciates all of the United States from her frequent travel, she is an avid proponent of all things New York.

To contact Lea-Ann Germinder, APR, Fellow PRSA, email her at lgerminder@germinder.com.