About

Who We Are

Germinder + Associates is a New York City based communications agency that helps national and global companies and organizations tell their story in the U.S. to new and existing customers. The company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in 1998. Our Germinder + Associates story began with a Labrador named Josie, a Fort Dodge Animal Health pain medication and a forever-grateful family who got their lively companion back.

While the company has created over 125 campaigns in the $69 billion+ pet/vet sector, including notable award-winning work for national brands and entrepreneurs entering the sector, we’ve also worked in other niche categories from food & beverage to sporting goods, from transportation to digital communications. If you have a product or service to promote, no matter what category, we would be pleased to work with you to determine how to best tell your story.

As we celebrate our 20th anniversary, we look forward to helping more companies and organizations launch a brand, build a category or consider your position.  Or make us one more new pet friend like our original friend Josie. We can show you how.

Contact Lea-Ann Germinder at Lgerminder@germinder.com.

Our Awards

Germinder + Associates has won dozens of agency and campaign awards including:

  • VMX Vetty Award
  • American Animal Hospital Association Gold Key Award
  • Business Marketing Association Fountain Awards
  • Enterprising Women
  • IABC Bronze Quill Writing Award
  • Kansas City Business Journal Top 10 Public Relations Firms
  • Public Relations Society of America PRISM, Silver, and Anvil Award of Excellence
  • Small Business Monthly 25 Under 25
  • Women Who Mean Business