Who We Are

Germinder + Associates was launched in 1998 with the story of a Labrador named Josie, a Fort Dodge Animal Health pain medication and a forever-grateful family who got their lively companion back.

We’ve created noted work for pet industry entrepreneurs and some of the most iconic brands in veterinary medicine. We’ve worked with general practitioners to some of the most celebrated researchers and many veterinary and pet organizations.

Since 2000 we’ve published the Goodnewsforpets platform and in 2017 we launched the GNFP Digital services. Today the stories we’re privileged to tell might be shared with infographics and with facts and figures in social media modules.

As we celebrate our 20th anniversary, the stories we tell might still help launch a brand, build a category, or change an opinion or two. Or make us one more new pet friend like Josie.That’s the power of storytelling with pets.

Lea-Ann Germinder, APR, Fellow PRSA

President + Founder

Our Awards

Germinder & Associates has won dozens of agency and campaign awards from public relations, business marketing, veterinary and women’s organizations including:

  • American Animal Hospital Association Gold Key Award
  • Business Marketing Association Fountain Awards
  • Enterprising Women
  • IABC Bronze Quill Award
  • Kansas City Business Journal Top 10 Public Relations Firms
  • Public Relations Society of America PRISM, Silver, and Anvil Award of Excellence
  • Small Business Monthly 25 Under 25
  • Women Who Mean Business