Blog

Category Archive: gnfp DIGITAL

Journalist Reeder Named #Germinder20 #PowerofPinkHonoree



Jen Reeder with Rescue Dogs Rio and Peach

Story Focuses On A Family Legacy of Journalism & Storytelling

(Kansas City, Mo and New York – July 2, 2018) Germinder + Associates has named Jen Reeder, journalist and president of the Dog Writers Association of America (DWAA) as the sixth #Germinder20 #PowerofPinkHonoree and the first journalist to receive the award. The announcement comes immediately after the agency celebrated its 20th Anniversary Day on July 1, 2018. Reeder has designated Green Dogs Unleashed, which rescues dogs (and other animals) with special needs and trains them to be therapy dogs to receive the $1,000 Germinder Honoree donation.

In announcing the award, Germinder + Associates President Lea-Ann Germinder said, “We are thrilled to announce Jen Reeder as our first journalist Germinder Power of Pink Honoree. Jen Reeder is not only committed to excellence in journalism, she is a fantastic storyteller. She is committed to volunteerism for her profession, she has a positive and collegial approach to everyone she meets, to every challenge she takes on. It makes us work even harder for her and DWAA as our client every day.”

Jen Reeder with her brother Brian and her dad Tom Reeder typing on an IBM Selectric typewriter in 1976.

Jen Reeder and her brother Brian typing with their dad, Tom Reeder, on an IBM Selectric typewriter in 1976.

Reeder comes from a family of wordsmiths, as she says, “I always say that I grew up ‘drinking writing from two straws’ because there were successful writers on both sides of my family.” Her father, Tom Reeder, is a retired TV comedy writer. Her mother’s father, Harrison Stephens, was a newspaper reporter and editor. Her godfather is a retired television writer, and everyone in her family is an avid reader. All have encouraged her passion for reading and writing, which go hand in hand.

I still ask my dad for feedback on some of my bigger stories before I submit them, and he’ll offer constructive criticism down to a missing hyphen. There’s no question: he’s made me a stronger writer. I’m grateful to have received so much love and support throughout my life,” said Reeder.

In accepting the Honoree award, Reeder commented, “I am incredibly honored to be named a Germinder Power of Pink Honoree. Lea-Ann and her team at Germinder + Associates do so much for pets and pet writers – including donating $1,000 in the name of each honoree to a worthy nonprofit! I’m so grateful for all she does for the pet community and for the Dog Writers Association of America. Congratulations on twenty amazing years and cheers to the next twenty!

Germinder met Reeder when Reeder was named DWAA president and was delighted to learn of

Jen Reeder (center) with her parents Sally and Tom Reeder

Jen Reeder (center) with her parents Sally and Tom Reeder at the 2016 DWAA banquet.

Reeder’s commitment to public relations. A public relations firm representing writers and journalists is a daunting task. It helped forge a partnership of trust during challenging times. It is exceptionally gratifying given solid relationships with journalists has been a hallmark of the firm since 1998.

 Reeder is a freelance journalist who specializes in pet and lifestyle features. Her first job writing about animals was for the World Wildlife Fund in 1994, but since then, her focus has shifted to man’s best friend. Reeder’s articles and essays about pets have been published by BBC News, The Daily Beast, Family Circle, Modern Dog, The Christian Science Monitor, PBS’s Next Avenue, AKC Family Dog, Today.com, HuffPost, Just Labs Magazine, the American Animal Hospital Association and the Sierra Club. Her rescued dogs, Rio and Peach, provide plenty of story ideas. She is also the founder of the nonprofit Rock 1 Kidney.

###

#Germinder20 #PowerofPinkHonorees are announced and are given the opportunity to designate a $1000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) and Manolita Moore (The Pixel Fund). Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.

#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative highlights the founder’s story and also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. Initial donations have been made to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated for breast cancer five years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Contact: 

Lea-Ann Germinder, APR, Fellow PRSA

917-334-8682

Twitter: @lgerminder or Instagram @leagerm

High-rez Reeder images and full bio available

My First Business Trip: Traveling with GNFP Digital/Germinder to the KC Animal Health Corridor & CVC.



During my internship with GNFP Digital/Germinder, I got the opportunity to travel to Kansas City for the conference at the CVC and the Animal Health Corridor. As a college student, finding opportunities to get real world experience is absolutely vital. Since it was my first time traveling for work, I did not know what to expect or how things would work, nonetheless, uncertainty would not stop me from making this trip. I packed my bags, flew to Kansas City and happily joined Lea-Ann Germinder, the President & Founder of the company as well as the publisher of Good News for Pets.

Homecoming.png

Having the opportunity to travel across the United States for work was a huge step in my career. I knew that GNFP Digital/Germinder was investing a lot of money to help me grow as a professional. To me, this meant that I would aid in all the projects, help establish relationships, assist with any task, and provide the most outstanding results possible at all times. During the trip, my purpose was to build the company to the best of my ability. I hoped that the company would be recompensed with hard work and a positive attitude.

I tried to have everything ready at all times. In all situations, I tried to be one-step ahead of the game. This way Lea-Ann would have everything she needed without having to ask for it.

“Can you take pictures of the tradeshow?” – Done.

“Can you get the gift bags ready?” — Done.

“Can you help me pack the contents for our table?” — Done.

“Can you take pictures of the Investment Forum?” — Done.

giftbagsgnfpd

I didn’t wait to be given instructions, instead I tried to anticipate what would be necessary and have it ready before hand. At times, I was under stress or confused or simply tired; but I never complained. Instead, I tried to find ways to solve issues and facilitate projects so our schedule would run smoother (Lea-Ann Agrees!).

My favorite part of the trip was attending the networking events at the Kansas City Animal Health Corridor. I got the chance to meet really incredible individuals that had achieved great things within the veterinary industry. I had a great time talking to industry professionals and building relationships with individuals from different companies. I was delighted to mix and mingle with all the CVC and KCAHC attendees! I met Kim Young, the President of the Kansas City Animal Health Corridor at the “Women in the Corridor” event; she was part of the panel of speakers. I also bumped into Craig Wallace, the Chairman, who had a huge role at the Animal Health Corridor. Although they had such powerful positions in these events, they always remained charismatic and kind to others. As I indulged in different conversations with people, I learned so much about my own knowledge and character. Apparently, 4 years of college prepped me enough to give me the ability to talk to strangers about the advertising industry (I’m an advertising/PR major) and to have the confidence to stand my ground when asked questions about my opinions regarding those topics.

craigwallacewomenpanel

Naturally, I enjoyed spending extra time with Lea-Ann and visiting Kansas City. I walked around The Plaza, I visited the WW1 Memorial and made new friends. Lea-Ann and I took some ladies from the conference to eat at a traditional Kansas City BBQ at Arthur Bryant’s! We went to go get drinks afterwards to a Blue Room, where they played Jazz.

arthurbryant

I also got the opportunity to attend a press conference. As an Advertising and PR major, I have read about press conferences, written papers about them and heard plenty of funny stories about all the things that could go wrong during a press conference. Very rarely, college students are given the opportunity to attend as part of the press. Even more rarely, do they get to attend a press conference and participate by live tweeting during the conference. Thanks to my company I was one of the lucky few.

pressconference.png

I felt very grateful for the responsibilities that were bestowed upon me during the conference. Another incredible opportunity came up, when I was given the task to interview CVC speakers. While I was in NYC, I had done research on the background of the speakers. I had picked a handful that I wanted to interview, so I reached out to them and scheduled a time to meet. I was under extra pressure since this project was entirely run by me and the success of it fell entirely on my shoulders. I met with Mikkel Becker and Dr. Dani McVety, both young professionals who are successful women making their dreams come true. After each of their lessons, I walked up to them, introduced myself and asked to interview them. They were pleased with the questions I asked and felt grateful to be interviewed. We had so much fun filming and getting to know each other. They were both a pleasure to work with!

I grew in my knowledge of PR, in my professional abilities and in my character. I got the opportunity to step outside of my comfort zone over and over again. Not only did I aim to step outside of my comfort zone, but to thrive in unprecedented situations.

This trip was once-in a life time dream trip for any intern starting at any PR agency. From attending the press conference, to the networking opportunities to interviewing the attendees– this trip was truly a blessing in my career.

And to add the cherry on top of the perfect weekend – I got to play with puppies.

My First Business Trip: Traveling with GNFP Digital/Germinder to the KC Animal Health Corridor & CVC.



During my internship with GNFP Digital/Germinder, I got the opportunity to travel to Kansas City for the conference at the CVC and the Animal Health Corridor. As a college student, finding opportunities to get real world experience is absolutely vital. Since it was my first time traveling for work, I did not know what to expect or how things would work, nonetheless, uncertainty would not stop me from making this trip. I packed my bags, flew to Kansas City and happily joined Lea-Ann Germinder, the President & Founder of the company as well as the publisher of Good News for Pets.

Homecoming.png

Having the opportunity to travel across the United States for work was a huge step in my career. I knew that GNFP Digital/Germinder was investing a lot of money to help me grow as a professional. To me, this meant that I would aid in all the projects, help establish relationships, assist with any task, and provide the most outstanding results possible at all times. During the trip, my purpose was to build the company to the best of my ability. I hoped that the company would be recompensed with hard work and a positive attitude.

I tried to have everything ready at all times. In all situations, I tried to be one-step ahead of the game. This way Lea-Ann would have everything she needed without having to ask for it.

“Can you take pictures of the tradeshow?” – Done.

“Can you get the gift bags ready?” — Done.

“Can you help me pack the contents for our table?” — Done.

“Can you take pictures of the Investment Forum?” — Done.

giftbagsgnfpd

I didn’t wait to be given instructions, instead I tried to anticipate what would be necessary and have it ready before hand. I tried to find ways to solve issues and facilitate projects so our schedule would run smoother (Lea-Ann agrees!).

My favorite part of the trip was attending the networking events at the Kansas City Animal Health Corridor. I got the chance to meet really incredible individuals that had achieved great things within the veterinary industry. I had a great time talking to industry professionals and building relationships with individuals from different companies. I was delighted to mix and mingle with all the CVC and KCAHC attendees! I met Kim Young, the President of the Kansas City Animal Health Corridor at the “Women in the Corridor” event; she was part of the panel of speakers. As I indulged in different conversations with people, I learned so much about my own knowledge and character. Apparently, 4 years of college prepped me enough to give me the ability to talk to strangers about the advertising industry (I’m an advertising/PR major) and to have the confidence to stand my ground when asked questions about my opinions regarding those topics.

 

Naturally, I enjoyed spending extra time with Lea-Ann and visiting Kansas City. I walked around The Plaza, I visited the WW1 Memorial and made new friends. Lea-Ann and I took some client prospects from the conference to eat at a traditional Kansas City BBQ at Arthur Bryant’s! We went to go get drinks afterwards to a Blue Room, where they played Jazz.

arthurbryant

I also got the opportunity to attend a press conference. As an Advertising and PR major, I have read about press conferences, written papers about them and heard plenty of funny stories about all the things that could go wrong during a press conference. Very rarely, college students are given the opportunity to attend as part of the press. Even more rarely, do they get to attend a press conference and participate by live tweeting during the conference. Thanks to my company I was one of the lucky few.

pressconference.png

I felt very grateful for the responsibilities that were bestowed upon me during the conference. Another incredible opportunity came up, when I was given the task to interview CVC speakers. While I was in NYC, I had done research on the background of the speakers. I had picked a handful that I wanted to interview, so I reached out to them and scheduled a time to meet.  I met with young professionals who are successful women making their dreams come true. After each of their lessons, I walked up to them, introduced myself and asked to interview them. They were pleased with the questions I asked and felt grateful to be interviewed. We had so much fun filming and getting to know each other. They were both a pleasure to work with!

I grew in my knowledge of PR, in my professional abilities and in my character. I got the opportunity to step outside of my comfort zone over and over again. Not only did I aim to step outside of my comfort zone, but to thrive in unprecedented situations.

This trip was once-in a life time dream trip for any intern starting at any PR agency. From attending the press conference, to the networking opportunities to interviewing the attendees– this trip was truly a blessing in my career.

And to add the cherry on top of the perfect weekend – I got to play with puppies.