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What’s Your Story Now? Own It! Writers & Bloggers Need Their Own Story To Help Communicate & Connect With Today’s Feline Lovers



LGerminderwithCocoaCat

Lea-Ann Germinder, APR, Fellow PRSA will provide writers and bloggers with real-time tips and take-a-ways as a featured speaker at the 25th Anniversary CWA Conference May 16-18, 2019. Attendees will learn what works now in the rapidly changing digital and traditional media space to engage with pet parents.

Communications techniques, best practices and go to resources for both the digital space and media will be covered. As a follow-up to last year’s conference session, the latest developments in transparency and privacy regulation in the social media space and resources will be discussed as a group.

Germinder has been a member of CWA since 2000. The conference will be held at the Drury Hotel, St. Louis, Mo. To register for the full conference, click here.

The Germinder20 Power of Pink Celebration Concludes at VMX2019



Power of Pink Grid

Power of Pink Grid

Dr. C. Thomas Nelson Final Veterinarian to Receive Honor + Designate Donation to Benefit Ecotourism + Wellness

Sharing Stories, Honoree Donations Highlight of the Program

Pink it was and how powerful it is. Germinder + Associates, concludes the celebration of its 20th anniversary where it began last year at VMX Meeting & Expo with the announcement of the final list of Germinder20 Power of Pink Honorees, their stories and donations. Dr. C. Thomas Nelson, a heartworm expert and community volunteer, is the final veterinarian to receive the honor. A total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts were among those honored. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. #Germinder20 #PowerofPink

“I applaud the Honorees for their achievements and the amazing organizations receiving donations as we conclude our 20th anniversary celebration where it began. It was my distinct honor and privilege to share many of their stories and represent the scope of clients, team members, experts, colleagues and partners that make an agency a success and at the same time help others. These people empower me still. Storytelling works,” said Lea-Ann Germinder, APR, Fellow, PRSA, President + Founder of Germinder + Associates.

Germinder + Associates has contributed to a number of initiatives over the past twenty years through both in-kind and funds through the Germinder Giving Back program. The Germinder20 Power of Pink Honoree Program was a special 20th Anniversary project honoring individuals who had been a part of Germinder’s success but have also been successful in their own fields. New programs will be announced as partnerships and funds become available.

“This has been an inspiring year and yearlong event. The point it brings home is live your personal dream to “move the needle” on the goal that inspires you. My certainty is that it will inspire our profession and others to do just that. We all work so hard! This focus is such a gift to remind us all to care deeply and act on our conviction that we can make a difference,” said Elizabeth J. Colleran DVM, MS, DABVP-Feline Specialty, Germinder20 Power of Pink Honoree.

Following is the complete list of Honorees and donations by category.

Veterinarian Honorees + Designated Donations

Thomas Nelson, DVM designated his Honoree donation to the Northeast Alabama Bicycle Association Building Fund to renovate a building to aid in ecotourism and wellness programming.

Susan Little, DVM, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

Arne Zislin, VMD, MBA designated his Honoree donation to International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC) to help international students in crisis.

Guy Pidgeon, DVM, DACVIM designated his Honoree donation to Colorado State College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

Mary Beth Leininger, DVM designated her Honoree donation to Purdue University College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

Dan Richardson, DVM, DACVS designated his Honoree donation to Stormont-Vail Foundation Care Line to help cancer patients in need.

Elizabeth Colleran, DVM, MS, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

Heidi Lobprise, DVM, DAVDS designated her Honoree donation to the Lutheran Church Charities K-9 Comfort Dogs who interact with people who are suffering and in need.

Debra Horwitz, DVM, DACVB designated her Honoree donation to the Missouri Humane Society.

VMX Executive & Digital Expert Honoree + Designated Donation

Manolita Moore, MBA designated her Honoree donation to The Pixel Fund to help shelter pets.

Journalist Honorees + Designated Donations

Jen Reeder designated her Honoree donation to Green Dogs Unleashed to help rescue, rehabilitate and train therapy dogs.

Amy Shojai designated her Honoree donation to the Cat Writers’ Association to assist CWA in helping feline writers educate the public.

A Germinder donation was made to the News Literacy Project to teach students to think critically and independently about news and information as producers, as members of the community and as citizens.

Communications Honorees + Designated Donations

Julie Lux designated her Honoree donation to the American Beagle Rescue Network to help rescue beagles and to the Dalmatian Club of America Foundation to aid in canine research.

Norita Taylor, APR designated her Honoree donation to Band of Angels to help children in need access musical instruments.

Megan Peters designated her Honoree donation to KC Pet Project to help shelter pets.

Lane Odle designated her Honoree donation to Sunflower House to aid in children’s advocacy and protection from abuse

Other Special Honorees + Donations

Gene Melleno honored with donation to the Clara Goy Foundation to aid in cancer research.

Rache Simmons, MD honored with donation to the Weill Cornell Breast Center at Will Cornell Medical College/New York Presbyterian Hospital to aid in breast cancer research.

Orli R. Etingin, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

Louis J. Aronne, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

Marie Therese Kacin honored with donation to the Jan Hus Community Outreach Program to assist in community outreach.

Thomas O’Hare honored with donation to the Lymphoma Research Foundation.

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#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on leaders whose stories have touched and inspired Germinder to success.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Arne Zislin, VMD, MBA Named Final Germinder20 Power of Pink Honoree of the Year



Veterinarian Honored For Giving Back to Veterinary Profession, Students & Others

Germinder + Associates has named Arne Zislin, VMD, MBA, Technical Services Manager and Academic Liaison Veterinarian, as the final Germinder20 Power of Pink Honoree of the year to receive the award. Zislin is a former American Association of Feline Practitioners board member and a longtime champion of student mentoring and academic development in both his personal and professional life. He has designated the $1,000 Honoree donation to the International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC).  To read more about Dr. Zislin’s story, click here #Germinder20 #PowerofPinkHonoree

Arne Zislin, VMD, MBA“I am so thrilled to conclude Germinder’s anniversary year by honoring Dr. Zislin. I can sing his praises to the moon and back about his great counsel to me about complex veterinary issues from the time I launched Germinder + Associates, but it is his passion for helping generations to come find their way – be it future veterinarians or not that I have always admired. His “dogged” persistence to find the funds to develop programs that will make a difference in the lives of so many is to be commended. He brings value, meaning and depth to every relationship, every organization he touches,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Dr. Zislin was a technical services manager at Fort Dodge Animal Health when Germinder launched several pharmaceutical and vaccine programs. They worked collaboratively on several strategic initiatives that led to the development of award-winning programs together including a program called “Healthy Cats for Life” with the American Association of Feline Practitioners, one of the early forerunners of feline wellness programs.

“In accepting his Germinder20 Power of Pink honor, Dr. Zislin said, “Lea-Ann and I have known each other and collaborated together for a long time. I am honored to be among my veterinary colleagues that have received this award this year and grateful that the donation will help students who are truly in need. Thank you Lea-Ann and Germinder + Associates.”

Dr. Zislin has twenty-two years experience in the animal health industry with Fort Dodge Animal Health and Boehringer-Ingelheim providing technical support and liaison with key opinion leaders. He has successfully participated in numerous product launches and provided subject matter expertise. Two successful projects of note are his development of an Academic Liaison Program to veterinary colleges and the development of distributorships resulting in significant sales growth and key relationship building in Eastern Europe and in particular in the Czech Republic.

He is a strong advocate of membership in organized veterinary medicine and is a member of the American Veterinary Medical Association, the American Association of Feline Practitioners (Board of Directors 2019-2014), the International Society of Feline Medicine, the Kansas Veterinary Medical Association and the Kansas City Veterinary Medical Association.

To read the full release, click here.

Lane Odle, Founder of Dotted Line Marketing, Named Germinder20 Power of Pink Honoree



Former Germinder + Associates Account Executive Honored For

Entrepreneurial Success & Digital Prowess

Lane Odle Power of Pink HonoreeGerminder + Associates has named Lane Odle, Entrepreneur and Founder of Dotted Line Marketing as the thirteenth Germinder20 Power of Pink Honoree to receive the award. Odle is a former Germinder + Associates Senior Account Executive, a digital expert and strategic planner. She has designated Sunflower House, a non-residential children’s advocacy and abuse prevention center serving Johnson and Wyandotte, Kansas counties to receive her $1,000 Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

“Lane joined Germinder + Associates at a time when we were one of the few public relations firms offering digital capabilities. She was completely undeterred. She took on every presentation, every sold project with dedication and extraordinary attention to detail. The clients were overjoyed, and she never failed to make a project shine. I was delighted when several years later she told me she was thinking about launching her own firm. With Lane, there are no surprises – she just delivers over and over again,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Odle was a senior account executive at Germinder + Associates responsible for executing several animal health websites and campaigns in veterinary medicine. Her detailed approach and web project management skills led to several GKC-PRSA Prism awards. As owner of her own firm, Odle now works on digital content and strategic planning. She recently won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign in conjunction with Affinis Corp, a civil engineering firm.

In accepting this latest Germinder20 Power of Pink honor, Odle said,

“As a former Germinder & Associates employee, I learned a lot about running a business by working closely with Lea-Ann. Those experiences have proven to be invaluable as I’ve built my own firm, Dotted Line Marketing. Receiving the Germinder20 Power of Pink award has felt like coming full circle, and to be able to give back to such an important organization, like the Sunflower House, is truly wonderful.”

Odle has owned Dotted Line Marketing since 2012. To read the full release, click here.

Amy Shojai Cat Writers’ Association Co-Founder Named 11th Germinder20 Power of Pink Honoree



Publisher, Author, Pet Lover Honored For Decades of Writing and Publishing Success

Germinder + Associates has named Amy Shojai, a co-founder of the Cat Writers’ Association (CWA), publisher, author and pet lover, as the eleventh #Germinder20 #PowerofPink Honoree to receive the award. Shojai has designated the CWA to receive $1,000 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

Amy Shojai“I am honored to be among the stellar group of individuals singled out by Germinder + Associates,” said Amy Shojai. “Thisrecognition means even more, coming from Lea-Ann, a professional who has taught me so much over the years about professionalism, collaboration, and putting passion to work. I not only admire her as a colleague, but I treasure our friendship.

Germinder and Shojai first met when the CWA hosted its conference in Kansas City. When Germinder launched Goodnewsforpets in 1998, Shojai embraced the concept from the beginning and signed CWA on as the first media sponsor of the site as a way to promote member books and accomplishments. Since that time they have collaborated on many other projects and ways to promote CWA sponsors and members. It’s that collegial spirit that Germinder treasures the most.

“I’m so thrilled to announce Amy Shojai as the 11th Honoree. She is the best of collaborators. Now we get to celebrate her — the launch of her Write Schtuff Coaching webinar series, honor her mentoring and coaching of writers through the years, and celebrate again her co-founding of CWA with the 25th Anniversary of the CWA Banquet and Conference in St. Louis next year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

Amy is a certified animal behavior consultant, and nationally known authority on pet care and behavior. Her newest project is her “Write Schtuff Coaching Series”. The online presentation is live and recorded for replays, in which she ask attendees what they need and want, answers questions, give a PowerPoint presentation, offers handouts and other perks, and recommends no-to-low-cost resources that she’s found helpful in her own work.

For the full release, click here.

 

Julie Lux Former Goodnewsforpets Editor Named Tenth Germinder20 Power of Pink Honoree



Video Producer, Dog Lover Extraordinaire Honored For Over Three Decades of Communications Success

Julie Lux Power of Pink ArtGerminder + Associates has named Julie Lux, a former editor of Goodnewsforpets.com, video producer and dog lover, and Vice President, Public Relations of FLM Harvest, as the tenth #Germinder20 #PowerofPink Honoree to receive the award. Lux has designatedthe American Beagle Rescue Network and the Dalmatian Club of America Foundation to each receive $500 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

“I am truly honored to be recognized among this outstanding group of individuals receiving the #Germinder20 #PowerofPink award. I remember when Lea-Ann first told me about her vision for Goodnewsforpets.com and I knew then that it would be a great success! I applaud Lea-Ann’s vision and wish Germinder + Associates many more years offering this great resource for the pet media and for all people who love pets. It’s been my pleasure to play a small role in its evolution, ” said Julie Lux, Vice President, Public Relations of FLM Harvest.

Read the full release here.

 

Megan Peters First Millenial Named Germinder20 Power of Pink Honoree



 Mom Blogger, Photographer + Writer, Activist + Advocate Has Arrived!

Megan PetersGerminder + Associates has named Millennial mom blogger, writer, activist and photographer Megan Peters, Founder of August Light Studio, as the ninth #Germinder20 #PowerofPink Honoree to receive the award. The designation comes as Germinder sponsors Global Animal Health Week with Peters participating with Germinder in the activities. Peters has designated the KC Pet Project to receive her $1,000 Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

“I am so honored and humbled to be named as a Power of Pink Honoree. I began my professional career at Germinder + Associates, and what I learned there has been extremely valuable as I’ve moved through my life’s work. I am so grateful to be a part of the Germinder family! Thank you to Lea-Ann and the Germinder team for this recognition,” said Megan Peters, Founder of August Light Studio.  

Read the full release here.

Mary Beth Leininger, DVM, First President of AVMA Named Germinder20 Power of Pink Honoree



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PowerofPink Leininger

Honoree Story Celebrates Fifty-Years of Service

From Private Practice to First Woman President of the AVMA to

Industry Leader & More  

New York – July 26, 2018 — Germinder + Associates has named Mary Beth Leininger, DVM, a veterinarian for more than five decades and the first woman president of the American Veterinary Medical Association as the seventh #Germinder20 #PowerofPinkHonoree to receive the award. Leininger has designated the student scholarship fund at Purdue University’s College of Veterinary Medicine to receive the $1,000 Germinder Honoree donation. #Germinder20 #PowerofPinkHonoree

“Dr. Leininger is beloved by her colleagues, she excels at everything she does, and her love of veterinary medicine knows no bounds. My gratitude to this amazing Honoree deepens with every passing year. She epitomizes all that is right with veterinary medicine, never wavering from her core beliefs. We all still have so much to learn from her,” said Lea-Ann Germinder, President, Germinder + Associates, Inc.

Germinder and Dr. Leininger first met when Dr. Leininger was the President-Elect of the AVMA and Germinder presented “Pets Need Dental Care, Too!” to the AVMA PR Council. Later they worked together on dozens of media interviews during Dr. Leininger’s tenure as AVMA president, as spokesperson for National Veterinary Month and later as Dr. Leininger oversaw the Mark Morris and Leo Bustad Award programs for Hill’s Pet Nutrition, Inc.

“It is so generous of Lea-Ann to include me as one of her Germinder20 Power of Pink Honorees! I have treasured the many years we have worked together and am grateful to call her my friend,” said Dr. Leininger.  

To read the full release and the interview visit Goodnewsforpets.com.  Germinder + Associates provides strategic counsel to full service campaigns. The agency is celebrating its 20th anniversary. For more information contact Lea-Ann Germinder at 917-334-8682.

Germinder Renewed As Dog Writers Association of America’s Agency of Record



DWAA Logo

Once again, Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

DWAA President Jen Reeder said she is delighted that Germinder has agreed to continue the collaboration.

“Lea-Ann Germinder and her team at Germinder & Associates work tirelessly to promote DWAA and dog writers in general,” Reeder said. “In the last year alone, they’ve brought on important sponsors, booked media appearances for the leadership team, promoted our annual banquet and various initiatives and boosted contest entries by 24 percent from the previous year. The agency’s digital arm even sponsors the GNPF Digital Online Article Award, a $500 award for the best online article that highlights the human-canine bond in action. I’m so grateful for Lea-Ann’s passion and dedication – she always goes above and beyond.”

Goodnewsforpets Will Be Third-Party Digital Platform

In additional to sponsorship activities, the agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its Goodnewsforpets.com platform. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Sunday, February 10, 2019 at the New Yorker Hotel in Manhattan.

“We are thrilled to return as the AOR for DWAA in our 20th anniversary year and be recognized for our work. DWAA is an organization near and dear to me personally. We look forward to achieving even more success together with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder + Associates and Editor & Publisher of Goodnewsforpets.com.

 About DWAA

The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit: www.dogwriters.org.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.comTM combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available.

GNFP DigitalTM provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

 

Manolita Moore Named First Non-Vet Germinder20 Power of Pink Honoree



Story Focuses on #Digital #Innovation

She’s got the formula. She’s transformative, she’s innovative and progressive, but she knows how to take care of herself – and others. For her early and continued innovations in the digital space, her warm professional demeanor and passionate commitment to the veterinary profession, Manolita Moore, MBA, has been named the first non-veterinarian Germinder + Associates 20th Anniversary Power of Pink Honoree. She has chosen the Pixel Fund for her #PowerofPink designated donation. #Germinder20 #PowerofPinkHonoree

Moore is Vice President of Exhibit Sales & Operations for the North American Veterinary Community (NAVC). Prior to joining NAVC, she spent nearly seventeen years at Western Veterinary Conference (WVC), helping transform the association into one of the world’s largest and highly sought-after continuing education providers in the world. Now at NAVC she is an integral part of the management team transforming that organization. In announcing the award, Germinder + Associates President Lea-Ann Germinder said,

Manolita Moore, MBA

I’ve worked with Manolita in countless scenarios for almost two decades – as a client, as an agency representing major exhibitors to being a client exhibiting at VMX. Manolita is always seeking innovative solutions to seemingly impossible tasks. And, she approaches it all with her warm, friendly demeanor. Not looking down at you, but looking up with you. It’s refreshing and  reassuring and one of the many keys to her success.”

As mother of two children with a tireless work ethic, she and editor Lea-Ann Germinder share the experience of working in organized veterinary medicine for many years – without being a veterinarian. They first met in 2000 during Germinder + Associates’ handling of the WVC account and the launch of Goodnewsforpets.com. Germinder is sharing her story as part of the celebration of Germinder’s 20th Anniversary celebration.

“Being one of the Power of Pink Honorees is a major honor, especially as a non-veterinarian. I am extremely humbled and honored to be in the same company with other honorees whose accomplishments are far greater and significant than mine. I am also very fortunate to have worked with so many amazing and talented individuals in the veterinary industry over the years. Lea-Ann is one of them. As a female leader and entrepreneur, I respect and admire her work. As a client, she delivers and does an outstanding job. As an exhibitor, she is so easy to work with. And, as a person and a female colleague, she is real and very down to earth.”

Moore has designated The Pixel Fund as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in her honor. The Pixel Fund is a division of Pixel’s Posse, and operates with an all-volunteer team, including its board of directors. They rely on their dedicated network of fosters and rescue partners to pull pets to safety from high kill shelters, get them healthy and ready for adoption.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), and Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) have been named as Honorees. Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Graphic, photo & full Moore bio available