Wyeth Animal Health

Wyeth Animal Health, a sister company of Fort Dodge Animal Health, is a leading Canadian animal health vaccine manufacturer. The company markets vaccines to veterinarians in the companion animal, large animal and equine sectors of veterinary medicine. As the first Canadian company to license a West Nile Virus vaccine for horses, the company wanted to maintain a level of noise to further brand their product in its second year in the marketplace. To keep awareness high, Germinder & Associates, Inc. created clinic education kits (English & French versions), teaser cards, spot radio and a print advertising schedule and performed media relations. As a result, Wyeth Animal Health is still considered the market leader in West Nile vaccines in Canada. Because of the success on this project, Germinder & Associates was awarded and successfully relaunched the company's corporate Web site, www.wyethah.ca.

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