NAVTA
National Association of Veterinary Technicians in America
The National Association of Veterinary Technicians in America
(NAVTA) represents and promotes the profession of veterinary
technology by providing direction, education, support and
coordination for its members and working with other allied
professional organizations for the competent care and humane
treatment of animals. Germinder & Associates began partnering
with NAVTA in 2000 to promote National Veterinary Technician
Week (NVTW) on www.goodnewsforpets.com and has worked with the
organization on several other projects including the promotion of
their 25th Anniversary. Some of these projects have included
development of marketing collateral and print production, media
relations, advertising and web promotion. Due to increased
promotion, NAVTA has received thousands of media impressions in
both veterinary and consumer media, increased advertising dollars
for the organization's journal, found greater visibility online and added
value to membership.
Through Germinder & Associates' experience and media contacts in the animal health industry, we feel NAVTA has been able to increase consumer awareness about the role of veterinary technicians and NAVTA through their site, www.goodnewsforpets.com. We feel that it has offered a cost-effective manner for us to communicate our messages to the consumer media."
Patrick Navarre, BS, RVT
Executive Director of NAVTA
