KNOW Heartworms
KNOW Heartworms, a public awareness campaign created by Germinder & Associates, Inc. for
the American Heartworm Society and the American Association of Feline Practitioners with
an educational grant from Pfizer Animal Health, was launched in early 2007. The campaign
was designed to educate veterinarians and subsequently the cat-owning public about the latest
developments in feline heartworm disease and a newly defined syndrome, Heartworm Associated
Respiratory Disease or H.A.R.D. An attractive, research-packed veterinary clinic education kit
outlining the five myths and misunderstandings about the disease has created a powerful message
that feline heartworm disease is more prevalent and more dangerous than previously thought.
Media relations and other outreach have extended this message throughout 2007. More information
about the campaign is available at www.knowheartworms.org.
