case study Hill's Pet Nutrition

Hill's Pet Nutrition, Inc.

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Our association with Hill's Pet Nutrition, Inc., a leader in pet nutrition in the veterinary profession and to the pet-owning public, is longstanding. The relationship began with our president's creation of the Pets Need Dental Care, Too!™ campaign in 1995 with Hill's Pet Nutrition, the American Veterinary Medical Association, the American Veterinary Dental Society and the American Veterinary Dental College. Today, the agency works with Hill's on special projects such as the Mark L. Morris, Sr. Lifetime Achievement Award. This award is given annually to a veterinarian who has made a significant contribution to the health of companion animals through research. The venue for this event is North American Veterinary Conference (NAVC), one of the world's largest veterinary conferences. Our job on the Mark L. Morris, Sr. Lifetime Achievement Award is to honor the award recipient with a video story of his or her life's achievements, develop a media relations kit and outreach to veterinary influentials and the veterinary trade and specialty pet media. The results have successfully reinforced Hill's commitment to the profession through the event and post-event media impressions.

Lea-Ann is highly professional and her team is well-qualified to plan and execute effective public relations programs aimed at the veterinary medical and animal health communities. In my experience with her and her agency, they have consistently achieved the goals set out for the programs we have worked on together."

Mary Beth Leininger, DVM
Director of Professional Affairs at Hill's Pet Nutrition, Inc.







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