North American Veterinary Conference, Orlando (January 16, 2010) - Ross University has selected Germinder & Associates, Inc. as its public relations agency of record for Ross University School of Veterinary Medicine (RUSVM). Germinder, the nation's leading public relations firm dedicated to pet care, was selected for its specialization in animal health and specifically, veterinary medicine.

"Germinder & Associates understands veterinary medicine and are experts in the field. We are pleased to have Germinder assist Ross University in communicating its role as a leading educator of US veterinarians. We believe RUSVM's rigorous pre-clinical and clinical curriculum, along with exceptional faculty, expanded research programs, new campus facilities and innovative development will be of significant interest to the veterinary profession," said Susan Haeger, director of strategic communications.

Germinder will play a significant role in understanding key constituents' needs. The agency will initially focus on outreach to its extensive network of contacts to support Ross University's education efforts. This will be followed by an ongoing news & information program about the University.

"This is a wonderful opportunity to assist Ross University School of Veterinary Medicine, an outstanding academic institution, achieve its communications goals. We are proud to be associated with Ross, and pleased to add the University as a client to our veterinary medicine roster. I look forward to growing our relationship," said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder & Associates, Inc.

Germinder & Associates, Inc., founded by Lea-Ann Germinder, APR, Fellow PRSA in 1998, is a communications agency specializing in strategic counsel, Web publishing content and national campaigns for niche markets including the veterinary profession and pet product industry. Germinder has created more than 125 programs in animal health including the well-known "Pets Need Dental Care, Too! and "Healthy Cats for Life!"

The company is also publisher of www.goodnewsforpets.com and www.catwellness.org. Germinder & Associates Inc. is a Women's Business Enterprise National Council (WBENC)-certified communications firm. For more information, please visit www.germinder.com.

About Ross University School of Veterinary Medicine
Ross University is a provider of veterinary education, offering doctor of veterinary medicine degree programs. Founded in 1982 and located in St. Kitts, the School of Veterinary Medicine is affiliated with 22 AVMA-accredited US veterinary schools where students complete their clinical year.

Ross University's administrative offices are located in North Brunswick, NJ. For more information about Ross University, visit www.RossU.edu or call 732.509.4600/877.ROSS.EDU.