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Dr. Dan Richardson Named Germinder #PowerofPinkHonoree



First Male Honoree Story Focuses on Mentorship; Success of Dental Campaign

 (New York – May 3, 2018) — An early love of animals and an academic family set his course. Add being mentored and mentoring and you’ve got the story of a successful career of firsts in veterinary medicine. For his leadership and more, Daniel C. Richardson, DVM, DACVS has been named the first male Germinder + Associates 20th Anniversary Power of Pink Honoree. #Germinder20 #PowerofPinkHonoree

Dr. Richardson is CEO Emeritus of Kansas State University Olathe and is now active consulting and on several boards and task forces. He previously was Vice President, Research; Vice President, Pet Nutrition Center; and Vice President, Clinical Nutrition and Chief Animal Welfare Veterinarian of Hill’s Pet Nutrition, Inc. Prior to joining Hill’s he held several academic teaching and research positions. Dan has published extensively and is an internationally recognized speaker with expertise in nutrition and veterinary orthopedics.

Dr. Dan Richardson, Power of Pink Honoree

“Working with Dan was an extraordinary and special time for me, but to learn the rest of his story only shows that was just a moment in time in his exemplary career. His lengthy career is a powerful one in that it shows how he was mentored and then gave back to others. How lucky I and others are to have had, and still have the opportunity to collaborate with him and grow under his guidance,” said Lea-Ann Germinder, APR Fellow PRSA, president of Germinder + Associates.

Dr. Richardson met Germinder while he was Director of Advanced Research at Hill’s Pet Nutrition Inc. helping launch Hill’s Prescription Diet® Canine t/d®. He introduced Germinder to the veterinary dental experts to help launch “Pets Need Dental Care, Too!” the Hill’s Pet Nutrition, Inc. sponsored public awareness campaign that is credited with building the oral care category for pets. Read more about Dan’s dental research and more highlights of his career in the Goodnewsforpets interview.

In acknowledging this latest recognition, Dr. Richardson said, “It is a privilege that Lea-Ann has chosen me to be one of her Power of Pink Honorees. While the recognition is a surprise, it doesn’t surprise me that Lea-Ann has found yet another way to share her positive outlook on both the profession and life in general. She has worked very hard over the years, breaking new ground and building a business devoted to extolling the many virtues of veterinary medicine. Her ability to use innovative platforms and bring out the best, whether working with an individual or a group of companies and organizations, is remarkable.”

Dr. Richardson has designated the Stormont Vail Foundation Care Line as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in his honor. Stormont Vail is an integrated health care system based in Topeka, Kansas serving a multicounty region in northeast Kansas. The Stormont Vail Foundation Care Line helps meet the emergency needs of patients and their families with needs that are typically not covered by insurance after all other resources have been exhausted.

“Lea-Ann’s donations associated with this honor are just another example of her positive, upbeat, lead-by-example approach to life. I, and many others, owe her a great big “Thank You” for all she’s done for the profession and for being a wonderful colleague and friend!” concluded Dr. Richardson.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), and Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation) have been named as Honorees. Additional Honorees will be named throughout 2018.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Contact:

Lea-Ann Germinder, APR Fellow PRSA Lgerminder@germinder.com

@lgerminder

212-367-2170 Wk

917-334-8682 Cell

Graphic, photo & full Richardson bio available

 

Dr. Elizabeth Colleran Named Germinder #PowerofPinkHonoree



Cat Friendly Practice Co-Chair Celebrates Anniversary Too!

(New York – April 5, 2018) — It’s a celebration times two! Just as Elizabeth Colleran, DVM, MS, DABVP Elizabeth Colleran, DVM, MS, DABVP-Feline Specialty has been named a Germinder + Associates 20th Anniversary Power of Pink Honoree, she is also celebrating the 20th anniversary of her current practice, the Chico Hospital for Cats. #Germinder20 #PowerofPinkHonoree

Dr. Colleran is a Cat Friendly Practice Co-chair, American Association of Feline Practitioners (AAFP) Board Member, author, task force committee chair, and speaks regularly at veterinary conferences. She has successfully run two feline veterinary practices. For these accomplishments and more Germinder proudly salutes Dr. Colleran’s accomplishments.

“Selecting Dr. Colleran as the next Honoree was an exciting choice. Dr. Colleran’s leadership with the Cat Friendly Practice and so many other initiatives has been brilliant. She gives and gives and gives quietly to the profession and to all around her. It’s always a “how can I help” and the wheels in her head start turning. If she can’t help, she will let you know who can. And, she’s a successful business woman to boot,” said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder + Associates.

Dr. Colleran has designated the Winn Feline Foundation as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in her honor. The Winn Feline Foundation advances feline health by supporting research and education.

 “I am delighted and humbled to accept this award during our own anniversary year. All the campaigns, all the work is to benefit the magnificent felines we veterinarians treat every day. Thank you to Germinder for recognizing not only the work but for the donation to the Winn Feline Foundation to continue to benefit them,” said Dr. Colleran.

Colleran most recently collaborated with Germinder on Germinder’s launch of the GNFP Digital feline pain management module, but their relationship goes back twenty years. Colleran is one of the early AAFP leaders who introduced Germinder to feline veterinary medicine during Germinder’s work with Hill’s Pet Nutrition, Inc. The “Seven Subtle Signs of Sickness” campaign underwritten by Hill’s was one of the first to communicate to general practitioners and the cat-owning public on what to look for in sick cats. She and her colleagues at AAFP have tackled some of toughest issues facing the veterinary profession – and still do to this day. The development of the Cat Friendly Practice is the most recent example.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), and Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs) have been named as Honorees. Additional Honorees will be named throughout 2018.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

 Goodnewsforpets.com combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

 GNFP Digital provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

 

 

Dr. Heidi Lobprise Named Germinder Power of Pink Honoree



20th Anniversary Celebration Continues During Pet Dental Health Month

Veterinary dentistry and senior pet care are her lifelong passions. For that and her continued leadership in the profession, Heidi Lobprise, DVM, DAVDC, has been named a Germinder + Associates Power of Pink Honoree. Lobprise appeared for special signings of her latest book, Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Small Animal Dentistry, Second Edition, and at the celebration of Germinder’s 20th Anniversary at the company’s affiliated Goodnewsforpets™ Booth 3342, VMX 2018, Feb. 3-7, 2018. She also recently contributed dental content to Germinder’s GNFP Digital Download Module. #Germinder20 #PowerofPinkHonoree

germinder power of pink honoree goodnewsforpets heidi lobprise

Heidi Lobprise, DVM, DAVDC

In accepting her honor, Lobprise said, “I have been so blessed in being able to do something I enjoy to this day; this is for all the women in our profession – from the past – to the future.”

Lobprise is a frequent lecturer, author, and past president of the American Veterinary Dental Society. She has held prior positions at Zoetis (formerly Pfizer Animal Health) and Virbac Animal Health and presently practices veterinary medicine at Main Street Veterinary Dental Clinic. She and Germinder + Associates Founder Lea-Ann Germinder met during Lobprise’s residency with Dr. Robert Wiggs, one of the early diplomates of the American Veterinary Dental College. Wiggs was the first spokesperson for the” Pets Need Dental Care, Too” campaign. In recalling that period, Germinder said,

“Creating the Pets Need Dental Care, Too campaign on behalf of the AVDS, the AVMA and Hill’s Pet Nutrition, who fully underwrote the campaign, was how I got my start working with key opinion leaders in veterinary medicine. I feel a special connection to many of the people that guided me and who I met through that campaign. Heidi is one of them. I’ve watched closely how Dr. Lobprise has developed professionally since her residency with Dr. Wiggs so many years ago. It’s a fabulous story to behold.”

In honor of Dr. Lobprise’s selection, a donation from a special Germinder + Associates 20th Anniversary Fund will be made to Lutheran Church Charities K-9 Comfort Dogs. Giving back has been a hallmark of Germinder + Associates since its founding in 1998. Such support continues with the Anniversary Fund. Donations have already been given to the Weill-Cornell Breast Center, the Clara Goy Foundation and the Missouri Humane Society.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20th Anniversary Year. The women’s storytelling initiative not only highlights the founder’s survivorship of breast cancer and her business story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder. Debra Horwitz, DVM, DACVB was named as the first Honoree. An additional eighteen Honorees will be named in 2018. 

Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns; turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.

GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.

Contacts:
Lea-Ann Germinder, APR Fellow PRSA
lgerminder@germinder.com
917-334-8682 or 212-367-2170
@lgerminder

Dr. Debra Horwitz Named First Germinder Power of Pink Honoree



20th Anniversary Celebration at VMX Continues with Book Signings

Solving pet behavior problems is her life’s work. For that and her leadership in the profession, Debra F. Horwitz, DVM, DACVB, a veterinary behavior consultant has been named the first Germinder + Associates Power of Pink Honoree. Horwitz will also appear for special signings of her latest book, Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Canine and Feline Behavior 2nd edition, and at the celebration of Germinder’s 20th Anniversary at the company’s affiliated Goodnewsforpets™ Booth 3342, VMX 2018, Feb. 3-7, 2018. #Germinder20 #PowerofPinkHonoree

In accepting her honor, Horwitz said, “Since I was a young child I wanted to be a veterinarian. I feel incredibly lucky to have been able to make that happen and I have loved every minute. It is my dream job and I would not change a thing. Thank you to Germinder + Associates for this award, and for all the people along the way that made my career possible.”

Debra F. Horwitz, DVM, DACVB, is a frequent lecturer, author, media spokesperson and past president and former public relations chair of the American College of Veterinary Behaviorists (ACVB). She and Germinder worked together on the Keep the L.O.V.E. Alive Tour sponsored by Ceva Animal Health and the American College of Veterinary Behaviorists (ACVB). Horwitz also spearheaded an ACVB column on Goodnewsforpets featuring ACVB behaviorist from an ACVB book she co-edited, Decoding Your Dog.

“Solving pet behavior issues is such an important aspect of veterinary medicine and we are thrilled Dr. Horwitz is our first honoree,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder + Associates. “Her ultimate goal has always been to help the public create a safe, happy and loving relationship with their pets through a better understanding of dogs and cats and how they see the world.”

“Her Story is a leadership success story. She is a fantastic collaborator, a consummate professional and cares deeply about both the veterinary profession and educating the public,” Germinder said.

In honor of Dr. Horwitz’s selection, a donation from a special 20th Anniversary Fund will be made to the Humane Society of Missouri. Giving back has been a hallmark of Germinder + Associates since its founding in 1998. Such support continues with the Anniversary Fund. Donations have already been given to the Weill-Cornell Breast Center and the Clara Goy Foundation with several pet-related organizations to benefit from the fund.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20th Anniversary Year. The women’s storytelling initiative not only highlights the founder’s survivorship of breast cancer and her business story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder.

Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns; turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.

GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.

Contacts:

Lea-Ann Germinder, APR Fellow PRSA
lgerminder@germinder.com
917-334-8682 or 212-367-2170
@lgerminder

Bring On The Pink: Germinder Celebrates 20th Year



Sharing Stories, Giving Back Sets the Tone 

Germinder_Logo_CMYKNew York – January 17, 2018 – Pink it is. Germinder + Associates, a woman-owned marketing communications firm specializing in the $69 billon pet and vet sectors, today unveiled a new, vibrant pink logo. The firm also announced a new “Power of Pink: A Personal Story” initiative focused on women’s storytelling. Both are part of the company’s 20th anniversary celebration that kicks off at the company’s affiliated Goodnewsforpets™ Booth 3342, VMX 2018, Feb. 3-7, 2018. #Germinder20

“Celebrating our 20th anniversary year at a time of renewed discussion of women’s issues is incredible timing. I didn’t launch this company to define myself as a woman leader, but here I am, 20 years on, with something to say about my experience as a businesswoman – the challenges and the triumphs,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder + Associates, Publisher of Goodnewsforpets and Founder of GNFP Digital.

The new mark of Germinder + Associates now incorporates the familiar Goodnewsforpets and GNFP Digital dog and cat within the typeface, but the pink logo color was chosen to both embrace the company’s heritage as a woman-owned business and honor victims of and survivors of breast cancer. Germinder passed her five-year breast cancer survivor mark in December 2017 and now wears the pink with pride.

“The logo is part of my story. I wasn’t ready to be public about my battle with breast cancer right after Superstorm Sandy in New York. I broke my leg walking my two rescue dogs at the same time. With the help of others, I toughed it out, ran a business and am very fortunate it worked out. This new logo is my way of saying we are not only woman-owned but I’ve also won some battles too. It feels pretty good to be able to say that,” said Germinder.

LGIMG_8310

Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder + Associates, Publisher of Goodnewsforpets and Founder of GNFP Digital

Germinder is investing back into issues that matter as well. Since 1998, Germinder and Goodnewsforpets have donated both inkind and dollars through the Germinder Giving Back Program. In 2018, Germinder + Associates has set aside a special 20th Anniversary Year Fund of $27,500. The first recipient is The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated.

Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Additional announcements of other donations and stories related to Germinder’s 20th Anniversary will be made as the year progresses.

“Pink is part of my story, our company’s story, and these first donations are personal to me. Storytelling is what we do best. We have other compelling stories to tell and related contributions to make. We look forward to shedding a light on more men and women who have touched us, who have helped us both personally and professionally achieve success over our 20 years in business. We want to add to the overall women empowerment story and to help others along the way. We are thrilled to embark on this journey and see where it leads. Let the 20th anniversary celebration begin,” said Germinder.

Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns, turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.

GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.

Contact:
Lea-Ann Germinder, APR Fellow PRSA
lgerminder@germinder.com
917-334-8682 or 212-367-2170
@lgerminder

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