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Category Archive: GerminderPR

Megan Peters First Millenial Named Germinder20 Power of Pink Honoree



 Mom Blogger, Photographer + Writer, Activist + Advocate Has Arrived!

Megan PetersGerminder + Associates has named Millennial mom blogger, writer, activist and photographer Megan Peters, Founder of August Light Studio, as the ninth #Germinder20 #PowerofPink Honoree to receive the award. The designation comes as Germinder sponsors Global Animal Health Week with Peters participating with Germinder in the activities. Peters has designated the KC Pet Project to receive her $1,000 Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

“I am so honored and humbled to be named as a Power of Pink Honoree. I began my professional career at Germinder + Associates, and what I learned there has been extremely valuable as I’ve moved through my life’s work. I am so grateful to be a part of the Germinder family! Thank you to Lea-Ann and the Germinder team for this recognition,” said Megan Peters, Founder of August Light Studio.  

Read the full release here.

Mary Beth Leininger, DVM, First President of AVMA Named Germinder20 Power of Pink Honoree



Germinder Logo

PowerofPink Leininger

Honoree Story Celebrates Fifty-Years of Service

From Private Practice to First Woman President of the AVMA to

Industry Leader & More  

New York – July 26, 2018 — Germinder + Associates has named Mary Beth Leininger, DVM, a veterinarian for more than five decades and the first woman president of the American Veterinary Medical Association as the seventh #Germinder20 #PowerofPinkHonoree to receive the award. Leininger has designated the student scholarship fund at Purdue University’s College of Veterinary Medicine to receive the $1,000 Germinder Honoree donation. #Germinder20 #PowerofPinkHonoree

“Dr. Leininger is beloved by her colleagues, she excels at everything she does, and her love of veterinary medicine knows no bounds. My gratitude to this amazing Honoree deepens with every passing year. She epitomizes all that is right with veterinary medicine, never wavering from her core beliefs. We all still have so much to learn from her,” said Lea-Ann Germinder, President, Germinder + Associates, Inc.

Germinder and Dr. Leininger first met when Dr. Leininger was the President-Elect of the AVMA and Germinder presented “Pets Need Dental Care, Too!” to the AVMA PR Council. Later they worked together on dozens of media interviews during Dr. Leininger’s tenure as AVMA president, as spokesperson for National Veterinary Month and later as Dr. Leininger oversaw the Mark Morris and Leo Bustad Award programs for Hill’s Pet Nutrition, Inc.

“It is so generous of Lea-Ann to include me as one of her Germinder20 Power of Pink Honorees! I have treasured the many years we have worked together and am grateful to call her my friend,” said Dr. Leininger.  

To read the full release and the interview visit Goodnewsforpets.com.  Germinder + Associates provides strategic counsel to full service campaigns. The agency is celebrating its 20th anniversary. For more information contact Lea-Ann Germinder at 917-334-8682.

Germinder Renewed As Dog Writers Association of America’s Agency of Record



DWAA Logo

Once again, Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

DWAA President Jen Reeder said she is delighted that Germinder has agreed to continue the collaboration.

“Lea-Ann Germinder and her team at Germinder & Associates work tirelessly to promote DWAA and dog writers in general,” Reeder said. “In the last year alone, they’ve brought on important sponsors, booked media appearances for the leadership team, promoted our annual banquet and various initiatives and boosted contest entries by 24 percent from the previous year. The agency’s digital arm even sponsors the GNPF Digital Online Article Award, a $500 award for the best online article that highlights the human-canine bond in action. I’m so grateful for Lea-Ann’s passion and dedication – she always goes above and beyond.”

Goodnewsforpets Will Be Third-Party Digital Platform

In additional to sponsorship activities, the agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its Goodnewsforpets.com platform. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Sunday, February 10, 2019 at the New Yorker Hotel in Manhattan.

“We are thrilled to return as the AOR for DWAA in our 20th anniversary year and be recognized for our work. DWAA is an organization near and dear to me personally. We look forward to achieving even more success together with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder + Associates and Editor & Publisher of Goodnewsforpets.com.

 About DWAA

The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit: www.dogwriters.org.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.comTM combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available.

GNFP DigitalTM provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

 

Manolita Moore Named First Non-Vet Germinder20 Power of Pink Honoree



Story Focuses on #Digital #Innovation

She’s got the formula. She’s transformative, she’s innovative and progressive, but she knows how to take care of herself – and others. For her early and continued innovations in the digital space, her warm professional demeanor and passionate commitment to the veterinary profession, Manolita Moore, MBA, has been named the first non-veterinarian Germinder + Associates 20th Anniversary Power of Pink Honoree. She has chosen the Pixel Fund for her #PowerofPink designated donation. #Germinder20 #PowerofPinkHonoree

Moore is Vice President of Exhibit Sales & Operations for the North American Veterinary Community (NAVC). Prior to joining NAVC, she spent nearly seventeen years at Western Veterinary Conference (WVC), helping transform the association into one of the world’s largest and highly sought-after continuing education providers in the world. Now at NAVC she is an integral part of the management team transforming that organization. In announcing the award, Germinder + Associates President Lea-Ann Germinder said,

Manolita Moore, MBA

I’ve worked with Manolita in countless scenarios for almost two decades – as a client, as an agency representing major exhibitors to being a client exhibiting at VMX. Manolita is always seeking innovative solutions to seemingly impossible tasks. And, she approaches it all with her warm, friendly demeanor. Not looking down at you, but looking up with you. It’s refreshing and  reassuring and one of the many keys to her success.”

As mother of two children with a tireless work ethic, she and editor Lea-Ann Germinder share the experience of working in organized veterinary medicine for many years – without being a veterinarian. They first met in 2000 during Germinder + Associates’ handling of the WVC account and the launch of Goodnewsforpets.com. Germinder is sharing her story as part of the celebration of Germinder’s 20th Anniversary celebration.

“Being one of the Power of Pink Honorees is a major honor, especially as a non-veterinarian. I am extremely humbled and honored to be in the same company with other honorees whose accomplishments are far greater and significant than mine. I am also very fortunate to have worked with so many amazing and talented individuals in the veterinary industry over the years. Lea-Ann is one of them. As a female leader and entrepreneur, I respect and admire her work. As a client, she delivers and does an outstanding job. As an exhibitor, she is so easy to work with. And, as a person and a female colleague, she is real and very down to earth.”

Moore has designated The Pixel Fund as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in her honor. The Pixel Fund is a division of Pixel’s Posse, and operates with an all-volunteer team, including its board of directors. They rely on their dedicated network of fosters and rescue partners to pull pets to safety from high kill shelters, get them healthy and ready for adoption.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), and Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) have been named as Honorees. Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Graphic, photo & full Moore bio available

Dan Richardson, DVM, DACVS Named Germinder20 Power of Pink Honoree



First Male Honoree Story Focuses on Mentorship; Success of Dental Campaign

 (New York – May 3, 2018) — An early love of animals and an academic family set his course. Add being mentored and mentoring and you’ve got the story of a successful career of firsts in veterinary medicine. For his leadership and more, Daniel C. Richardson, DVM, DACVS has been named the first male Germinder + Associates 20th Anniversary Power of Pink Honoree. #Germinder20 #PowerofPinkHonoree

Dr. Richardson is CEO Emeritus of Kansas State University Olathe and is now active consulting and on several boards and task forces. He previously was Vice President, Research; Vice President, Pet Nutrition Center; and Vice President, Clinical Nutrition and Chief Animal Welfare Veterinarian of Hill’s Pet Nutrition, Inc. Prior to joining Hill’s he held several academic teaching and research positions. Dan has published extensively and is an internationally recognized speaker with expertise in nutrition and veterinary orthopedics.

Dr. Dan Richardson, Power of Pink Honoree

“Working with Dan was an extraordinary and special time for me, but to learn the rest of his story only shows that was just a moment in time in his exemplary career. His lengthy career is a powerful one in that it shows how he was mentored and then gave back to others. How lucky I and others are to have had, and still have the opportunity to collaborate with him and grow under his guidance,” said Lea-Ann Germinder, APR Fellow PRSA, president of Germinder + Associates.

Dr. Richardson met Germinder while he was Director of Advanced Research at Hill’s Pet Nutrition Inc. helping launch Hill’s Prescription Diet® Canine t/d®. He introduced Germinder to the veterinary dental experts to help launch “Pets Need Dental Care, Too!” the Hill’s Pet Nutrition, Inc. sponsored public awareness campaign that is credited with building the oral care category for pets. Read more about Dan’s dental research and more highlights of his career in the Goodnewsforpets interview.

In acknowledging this latest recognition, Dr. Richardson said, “It is a privilege that Lea-Ann has chosen me to be one of her Power of Pink Honorees. While the recognition is a surprise, it doesn’t surprise me that Lea-Ann has found yet another way to share her positive outlook on both the profession and life in general. She has worked very hard over the years, breaking new ground and building a business devoted to extolling the many virtues of veterinary medicine. Her ability to use innovative platforms and bring out the best, whether working with an individual or a group of companies and organizations, is remarkable.”

Dr. Richardson has designated the Stormont Vail Foundation Care Line as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in his honor. Stormont Vail is an integrated health care system based in Topeka, Kansas serving a multicounty region in northeast Kansas. The Stormont Vail Foundation Care Line helps meet the emergency needs of patients and their families with needs that are typically not covered by insurance after all other resources have been exhausted.

“Lea-Ann’s donations associated with this honor are just another example of her positive, upbeat, lead-by-example approach to life. I, and many others, owe her a great big “Thank You” for all she’s done for the profession and for being a wonderful colleague and friend!” concluded Dr. Richardson.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), and Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation) have been named as Honorees. Additional Honorees will be named throughout 2018.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Contact:

Lea-Ann Germinder, APR Fellow PRSA Lgerminder@germinder.com

@lgerminder

212-367-2170 Wk

917-334-8682 Cell

Graphic, photo & full Richardson bio available

 

Elizabeth Colleran, DVM, MS, DABVP Named Germinder20 Power of Pink Honoree



Cat Friendly Practice Co-Chair Celebrates Anniversary Too!

(New York – April 5, 2018) — It’s a celebration times two! Just as Elizabeth Colleran, DVM, MS, DABVP Elizabeth Colleran, DVM, MS, DABVP-Feline Specialty has been named a Germinder + Associates 20th Anniversary Power of Pink Honoree, she is also celebrating the 20th anniversary of her current practice, the Chico Hospital for Cats. #Germinder20 #PowerofPinkHonoree

Dr. Colleran is a Cat Friendly Practice Co-chair, American Association of Feline Practitioners (AAFP) Board Member, author, task force committee chair, and speaks regularly at veterinary conferences. She has successfully run two feline veterinary practices. For these accomplishments and more Germinder proudly salutes Dr. Colleran’s accomplishments.

“Selecting Dr. Colleran as the next Honoree was an exciting choice. Dr. Colleran’s leadership with the Cat Friendly Practice and so many other initiatives has been brilliant. She gives and gives and gives quietly to the profession and to all around her. It’s always a “how can I help” and the wheels in her head start turning. If she can’t help, she will let you know who can. And, she’s a successful business woman to boot,” said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder + Associates.

Dr. Colleran has designated the Winn Feline Foundation as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in her honor. The Winn Feline Foundation advances feline health by supporting research and education.

 “I am delighted and humbled to accept this award during our own anniversary year. All the campaigns, all the work is to benefit the magnificent felines we veterinarians treat every day. Thank you to Germinder for recognizing not only the work but for the donation to the Winn Feline Foundation to continue to benefit them,” said Dr. Colleran.

Colleran most recently collaborated with Germinder on Germinder’s launch of the GNFP Digital feline pain management module, but their relationship goes back twenty years. Colleran is one of the early AAFP leaders who introduced Germinder to feline veterinary medicine during Germinder’s work with Hill’s Pet Nutrition, Inc. The “Seven Subtle Signs of Sickness” campaign underwritten by Hill’s was one of the first to communicate to general practitioners and the cat-owning public on what to look for in sick cats. She and her colleagues at AAFP have tackled some of toughest issues facing the veterinary profession – and still do to this day. The development of the Cat Friendly Practice is the most recent example.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), and Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs) have been named as Honorees. Additional Honorees will be named throughout 2018.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

 Goodnewsforpets.com combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

 GNFP Digital provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

 

 

Heidi Lobprise, DVM, DAVDC Named Germinder20 Power of Pink Honoree



20th Anniversary Celebration Continues During Pet Dental Health Month

Veterinary dentistry and senior pet care are her lifelong passions. For that and her continued leadership in the profession, Heidi Lobprise, DVM, DAVDC, has been named a Germinder + Associates Power of Pink Honoree. Lobprise appeared for special signings of her latest book, Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Small Animal Dentistry, Second Edition, and at the celebration of Germinder’s 20th Anniversary at the company’s affiliated Goodnewsforpets™ Booth 3342, VMX 2018, Feb. 3-7, 2018. She also recently contributed dental content to Germinder’s GNFP Digital Download Module. #Germinder20 #PowerofPinkHonoree

In accepting her honor, Lobprise said, “I have been so blessed in being able to do something I enjoy to this day; this is for all the women in our profession – from the past – to the future.”

Lobprise is a frequent lecturer, author, and past president of the American Veterinary Dental Society. She has held prior positions at Zoetis (formerly Pfizer Animal Health) and Virbac Animal Health and presently practices veterinary medicine at Main Street Veterinary Dental Clinic. She and Germinder + Associates Founder Lea-Ann Germinder met during Lobprise’s residency with Dr. Robert Wiggs, one of the early diplomates of the American Veterinary Dental College. Wiggs was the first spokesperson for the” Pets Need Dental Care, Too” campaign. In recalling that period, Germinder said,

“Creating the Pets Need Dental Care, Too campaign on behalf of the AVDS, the AVMA and Hill’s Pet Nutrition, who fully underwrote the campaign, was how I got my start working with key opinion leaders in veterinary medicine. I feel a special connection to many of the people that guided me and who I met through that campaign. Heidi is one of them. I’ve watched closely how Dr. Lobprise has developed professionally since her residency with Dr. Wiggs so many years ago. It’s a fabulous story to behold.”

In honor of Dr. Lobprise’s selection, a donation from a special Germinder + Associates 20th Anniversary Fund will be made to Lutheran Church Charities K-9 Comfort Dogs. Giving back has been a hallmark of Germinder + Associates since its founding in 1998. Such support continues with the Anniversary Fund. Donations have already been given to the Weill-Cornell Breast Center, the Clara Goy Foundation and the Missouri Humane Society.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20th Anniversary Year. The women’s storytelling initiative not only highlights the founder’s survivorship of breast cancer and her business story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder. Debra Horwitz, DVM, DACVB was named as the first Honoree. An additional eighteen Honorees will be named in 2018. 

Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns; turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.

GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.

Contacts:
Lea-Ann Germinder, APR Fellow PRSA
lgerminder@germinder.com
917-334-8682 or 212-367-2170
@lgerminder

Debra Horwitz, DVM, DACVB Named First Germinder20 Power of Pink Honoree



Debra Horwitz

20th Anniversary Celebration at VMX Continues with Book Signings

Solving pet behavior problems is her life’s work. For that and her leadership in the profession, Debra F. Horwitz, DVM, DACVB, a veterinary behavior consultant has been named the first Germinder + Associates Power of Pink Honoree. Horwitz will also appear for special signings of her latest book, Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Canine and Feline Behavior 2nd edition, and at the celebration of Germinder’s 20th Anniversary at the company’s affiliated Goodnewsforpets™ Booth 3342, VMX 2018, Feb. 3-7, 2018. #Germinder20 #PowerofPinkHonoree

In accepting her honor, Horwitz said, “Since I was a young child I wanted to be a veterinarian. I feel incredibly lucky to have been able to make that happen and I have loved every minute. It is my dream job and I would not change a thing. Thank you to Germinder + Associates for this award, and for all the people along the way that made my career possible.”

Debra F. Horwitz, DVM, DACVB, is a frequent lecturer, author, media spokesperson and past president and former public relations chair of the American College of Veterinary Behaviorists (ACVB). She and Germinder worked together on the Keep the L.O.V.E. Alive Tour sponsored by Ceva Animal Health and the American College of Veterinary Behaviorists (ACVB). Horwitz also spearheaded an ACVB column on Goodnewsforpets featuring ACVB behaviorist from an ACVB book she co-edited, Decoding Your Dog.

“Solving pet behavior issues is such an important aspect of veterinary medicine and we are thrilled Dr. Horwitz is our first honoree,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder + Associates. “Her ultimate goal has always been to help the public create a safe, happy and loving relationship with their pets through a better understanding of dogs and cats and how they see the world.”

“Her Story is a leadership success story. She is a fantastic collaborator, a consummate professional and cares deeply about both the veterinary profession and educating the public,” Germinder said.

In honor of Dr. Horwitz’s selection, a donation from a special 20th Anniversary Fund will be made to the Humane Society of Missouri. Giving back has been a hallmark of Germinder + Associates since its founding in 1998. Such support continues with the Anniversary Fund. Donations have already been given to the Weill-Cornell Breast Center and the Clara Goy Foundation with several pet-related organizations to benefit from the fund.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20th Anniversary Year. The women’s storytelling initiative not only highlights the founder’s survivorship of breast cancer and her business story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder.

Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns; turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.

GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.

Contacts:

Lea-Ann Germinder, APR Fellow PRSA
lgerminder@germinder.com
917-334-8682 or 212-367-2170
@lgerminder

Bring On The Pink: Germinder + Associates Celebrates 20th Year



Sharing Stories, Giving Back Sets the Tone 

Germinder_Logo_CMYKNew York – January 17, 2018 – Pink it is. Germinder + Associates, a woman-owned marketing communications firm specializing in the $69 billon pet and vet sectors, today unveiled a new, vibrant pink logo. The firm also announced a new “Power of Pink: A Personal Story” initiative focused on women’s storytelling. Both are part of the company’s 20th anniversary celebration that kicks off at the company’s affiliated Goodnewsforpets™ Booth 3342, VMX 2018, Feb. 3-7, 2018. #Germinder20

“Celebrating our 20th anniversary year at a time of renewed discussion of women’s issues is incredible timing. I didn’t launch this company to define myself as a woman leader, but here I am, 20 years on, with something to say about my experience as a businesswoman – the challenges and the triumphs,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder + Associates, Publisher of Goodnewsforpets and Founder of GNFP Digital.

The new mark of Germinder + Associates now incorporates the familiar Goodnewsforpets and GNFP Digital dog and cat within the typeface, but the pink logo color was chosen to both embrace the company’s heritage as a woman-owned business and honor victims of and survivors of breast cancer. Germinder passed her five-year breast cancer survivor mark in December 2017 and now wears the pink with pride.

“The logo is part of my story. I wasn’t ready to be public about my battle with breast cancer right after Superstorm Sandy in New York. I broke my leg walking my two rescue dogs at the same time. With the help of others, I toughed it out, ran a business and am very fortunate it worked out. This new logo is my way of saying we are not only woman-owned but I’ve also won some battles too. It feels pretty good to be able to say that,” said Germinder.

LGIMG_8310

Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder + Associates, Publisher of Goodnewsforpets and Founder of GNFP Digital

Germinder is investing back into issues that matter as well. Since 1998, Germinder and Goodnewsforpets have donated both inkind and dollars through the Germinder Giving Back Program. In 2018, Germinder + Associates has set aside a special 20th Anniversary Year Fund of $27,500. The first recipient is The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated.

Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Additional announcements of other donations and stories related to Germinder’s 20th Anniversary will be made as the year progresses.

“Pink is part of my story, our company’s story, and these first donations are personal to me. Storytelling is what we do best. We have other compelling stories to tell and related contributions to make. We look forward to shedding a light on more men and women who have touched us, who have helped us both personally and professionally achieve success over our 20 years in business. We want to add to the overall women empowerment story and to help others along the way. We are thrilled to embark on this journey and see where it leads. Let the 20th anniversary celebration begin,” said Germinder.

Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns, turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.

GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.

Contact:
Lea-Ann Germinder, APR Fellow PRSA
lgerminder@germinder.com
917-334-8682 or 212-367-2170
@lgerminder

My First Business Trip: Traveling with GNFP Digital/Germinder to the KC Animal Health Corridor & CVC.



During my internship with GNFP Digital/Germinder, I got the opportunity to travel to Kansas City for the conference at the CVC and the Animal Health Corridor. As a college student, finding opportunities to get real world experience is absolutely vital. Since it was my first time traveling for work, I did not know what to expect or how things would work, nonetheless, uncertainty would not stop me from making this trip. I packed my bags, flew to Kansas City and happily joined Lea-Ann Germinder, the President & Founder of the company as well as the publisher of Good News for Pets.

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Having the opportunity to travel across the United States for work was a huge step in my career. I knew that GNFP Digital/Germinder was investing a lot of money to help me grow as a professional. To me, this meant that I would aid in all the projects, help establish relationships, assist with any task, and provide the most outstanding results possible at all times. During the trip, my purpose was to build the company to the best of my ability. I hoped that the company would be recompensed with hard work and a positive attitude.

I tried to have everything ready at all times. In all situations, I tried to be one-step ahead of the game. This way Lea-Ann would have everything she needed without having to ask for it.

“Can you take pictures of the tradeshow?” – Done.

“Can you get the gift bags ready?” — Done.

“Can you help me pack the contents for our table?” — Done.

“Can you take pictures of the Investment Forum?” — Done.

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I didn’t wait to be given instructions, instead I tried to anticipate what would be necessary and have it ready before hand. At times, I was under stress or confused or simply tired; but I never complained. Instead, I tried to find ways to solve issues and facilitate projects so our schedule would run smoother (Lea-Ann Agrees!).

My favorite part of the trip was attending the networking events at the Kansas City Animal Health Corridor. I got the chance to meet really incredible individuals that had achieved great things within the veterinary industry. I had a great time talking to industry professionals and building relationships with individuals from different companies. I was delighted to mix and mingle with all the CVC and KCAHC attendees! I met Kim Young, the President of the Kansas City Animal Health Corridor at the “Women in the Corridor” event; she was part of the panel of speakers. I also bumped into Craig Wallace, the Chairman, who had a huge role at the Animal Health Corridor. Although they had such powerful positions in these events, they always remained charismatic and kind to others. As I indulged in different conversations with people, I learned so much about my own knowledge and character. Apparently, 4 years of college prepped me enough to give me the ability to talk to strangers about the advertising industry (I’m an advertising/PR major) and to have the confidence to stand my ground when asked questions about my opinions regarding those topics.

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Naturally, I enjoyed spending extra time with Lea-Ann and visiting Kansas City. I walked around The Plaza, I visited the WW1 Memorial and made new friends. Lea-Ann and I took some ladies from the conference to eat at a traditional Kansas City BBQ at Arthur Bryant’s! We went to go get drinks afterwards to a Blue Room, where they played Jazz.

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I also got the opportunity to attend a press conference. As an Advertising and PR major, I have read about press conferences, written papers about them and heard plenty of funny stories about all the things that could go wrong during a press conference. Very rarely, college students are given the opportunity to attend as part of the press. Even more rarely, do they get to attend a press conference and participate by live tweeting during the conference. Thanks to my company I was one of the lucky few.

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I felt very grateful for the responsibilities that were bestowed upon me during the conference. Another incredible opportunity came up, when I was given the task to interview CVC speakers. While I was in NYC, I had done research on the background of the speakers. I had picked a handful that I wanted to interview, so I reached out to them and scheduled a time to meet. I was under extra pressure since this project was entirely run by me and the success of it fell entirely on my shoulders. I met with Mikkel Becker and Dr. Dani McVety, both young professionals who are successful women making their dreams come true. After each of their lessons, I walked up to them, introduced myself and asked to interview them. They were pleased with the questions I asked and felt grateful to be interviewed. We had so much fun filming and getting to know each other. They were both a pleasure to work with!

I grew in my knowledge of PR, in my professional abilities and in my character. I got the opportunity to step outside of my comfort zone over and over again. Not only did I aim to step outside of my comfort zone, but to thrive in unprecedented situations.

This trip was once-in a life time dream trip for any intern starting at any PR agency. From attending the press conference, to the networking opportunities to interviewing the attendees– this trip was truly a blessing in my career.

And to add the cherry on top of the perfect weekend – I got to play with puppies.