Germinder & Associates, Inc. Receives National WBENC Certification

Kansas City, MO & New York, NY - March 25 2008

Germinder & Associates, Inc. a women-owned marketing communications and public relations agency, has received national certification as a Women's Business Enterprise (WBE) by the Women's Business Enterprise National Council (WBENC).

WBENC's national standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51 percent owned, operated and controlled by a woman. Lea-Ann Germinder, APR, founded and has operated the company as president since 1998. She is nationally accredited by the Public Relations Society of America (PRSA) and is a member of the national Women President's Organization (WPO). She was recently named a 2008 Enterprising Women of the Year Award finalist.

"Our goal is to perform at the level required to meet their business deliverables and at the same time add value as a WBE vendor. We consider this certification an important validation of our business model and our approach to serving national companies who are not only committed to diversity initiatives internally but externally with their vendor supply chain," said Germinder.

By including women-owned businesses among their vendors, corporations demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs. Germinder currently works with Pfizer Animal Health, a division of Pfizer Inc and Hill's Pet Nutrition, Inc. a division of the Colgate-Palmolive Company, both of which have formalized programs in place.

Germinder & Associates, Inc., founded in 1998, offers full-service public relations, advertising, marketing and Internet-based programs. The company is known for creating more than 100 programs in animal health. Germinder & Associates was ranked among Kansas City's top 10 PR agencies in 2007 by The Kansas City Business Journal and is part of Kansas City Small Business Monthly's 25 Under 25 class of 2008. For more information, visit www.germinder.com . Also visit other program and sponsored sites at www.goodnewsforpets.com , www.catwellness.org , www.catalystsummit.org and www.knowheartworms.org.

About WBENC

The Women's Business Enterprise National Council is the nation's largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 1000 US companies and government agencies that rely on WBENC's certification as an integral part of their supplier diversity programs.