Archive: January 2019

The Germinder20 Power of Pink Celebration Concludes at VMX2019



Power of Pink Grid

Power of Pink Grid

Dr. C. Thomas Nelson Final Veterinarian to Receive Honor + Designate Donation to Benefit Ecotourism + Wellness

Sharing Stories, Honoree Donations Highlight of the Program

Pink it was and how powerful it is. Germinder + Associates, concludes the celebration of its 20th anniversary where it began last year at VMX Meeting & Expo with the announcement of the final list of Germinder20 Power of Pink Honorees, their stories and donations. Dr. C. Thomas Nelson, a heartworm expert and community volunteer, is the final veterinarian to receive the honor. A total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts were among those honored. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. #Germinder20 #PowerofPink

“I applaud the Honorees for their achievements and the amazing organizations receiving donations as we conclude our 20th anniversary celebration where it began. It was my distinct honor and privilege to share many of their stories and represent the scope of clients, team members, experts, colleagues and partners that make an agency a success and at the same time help others. These people empower me still. Storytelling works,” said Lea-Ann Germinder, APR, Fellow, PRSA, President + Founder of Germinder + Associates.

Germinder + Associates has contributed to a number of initiatives over the past twenty years through both in-kind and funds through the Germinder Giving Back program. The Germinder20 Power of Pink Honoree Program was a special 20th Anniversary project honoring individuals who had been a part of Germinder’s success but have also been successful in their own fields. New programs will be announced as partnerships and funds become available.

“This has been an inspiring year and yearlong event. The point it brings home is live your personal dream to “move the needle” on the goal that inspires you. My certainty is that it will inspire our profession and others to do just that. We all work so hard! This focus is such a gift to remind us all to care deeply and act on our conviction that we can make a difference,” said Elizabeth J. Colleran DVM, MS, DABVP-Feline Specialty, Germinder20 Power of Pink Honoree.

Following is the complete list of Honorees and donations by category.

Veterinarian Honorees + Designated Donations

Thomas Nelson, DVM designated his Honoree donation to the Northeast Alabama Bicycle Association Building Fund to renovate a building to aid in ecotourism and wellness programming.

Susan Little, DVM, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

Arne Zislin, VMD, MBA designated his Honoree donation to International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC) to help international students in crisis.

Guy Pidgeon, DVM, DACVIM designated his Honoree donation to Colorado State College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

Mary Beth Leininger, DVM designated her Honoree donation to Purdue University College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

Dan Richardson, DVM, DACVS designated his Honoree donation to Stormont-Vail Foundation Care Line to help cancer patients in need.

Elizabeth Colleran, DVM, MS, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

Heidi Lobprise, DVM, DAVDS designated her Honoree donation to the Lutheran Church Charities K-9 Comfort Dogs who interact with people who are suffering and in need.

Debra Horwitz, DVM, DACVB designated her Honoree donation to the Missouri Humane Society.

VMX Executive & Digital Expert Honoree + Designated Donation

Manolita Moore, MBA designated her Honoree donation to The Pixel Fund to help shelter pets.

Journalist Honorees + Designated Donations

Jen Reeder designated her Honoree donation to Green Dogs Unleashed to help rescue, rehabilitate and train therapy dogs.

Amy Shojai designated her Honoree donation to the Cat Writers’ Association to assist CWA in helping feline writers educate the public.

A Germinder donation was made to the News Literacy Project to teach students to think critically and independently about news and information as producers, as members of the community and as citizens.

Communications Honorees + Designated Donations

Julie Lux designated her Honoree donation to the American Beagle Rescue Network to help rescue beagles and to the Dalmatian Club of America Foundation to aid in canine research.

Norita Taylor, APR designated her Honoree donation to Band of Angels to help children in need access musical instruments.

Megan Peters designated her Honoree donation to KC Pet Project to help shelter pets.

Lane Odle designated her Honoree donation to Sunflower House to aid in children’s advocacy and protection from abuse

Other Special Honorees + Donations

Gene Melleno honored with donation to the Clara Goy Foundation to aid in cancer research.

Rache Simmons, MD honored with donation to the Weill Cornell Breast Center at Will Cornell Medical College/New York Presbyterian Hospital to aid in breast cancer research.

Orli R. Etingin, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

Louis J. Aronne, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

Marie Therese Kacin honored with donation to the Jan Hus Community Outreach Program to assist in community outreach.

Thomas O’Hare honored with donation to the Lymphoma Research Foundation.

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#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on leaders whose stories have touched and inspired Germinder to success.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

C. Thomas Nelson, DVM Named Final Germinder20 Power of Pink Honoree



Heartworm Expert Honored For Leadership Role in Veterinary Medicine and Volunteerism

Germinder + Associates has named C. Thomas Nelson, DVM, a past president, executive board member, and research chair of the American Heartworm Society (AHS) as the final Germinder20 Power of Pink Honoree to receive the award. In addition to his decades of commitment to educating veterinarians and the public about heartworm disease and prevention, Nelson is a practitioner, an active cyclist, outdoorsman and dedicated community volunteer. He has designated the $1,000 Honoree donation to the Northeast Alabama Bicycle Association (NEABA) Building Fund to drive economic development and wellness in his community. To read more about Dr. Nelson’s story, click here #Germinder20 #PowerofPinkHonoree

Tom Nelson, DVM Power of Pink Honoree“I am so pleased to conclude the celebration of our 20th anniversary honoring another former client, an outstanding leader in veterinary medicine, and a friend. Dr. Nelson not only understands the effectiveness of educating through public relations, he respects what an agency can bring to the client-agency relationship and his dedication to volunteer leadership is extraordinary. You can’t help but succeed with any initiative he’s involved with, ” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Germinder has collaborated with Dr. Nelson since his tenure as president of the American Heartworm Society with the launch of several initiatives. Germinder + Associates was the agency of record for the Society and Lea-Ann Germinder played a unique role with the KNOW Heartworms campaign, partnering Zoetis, (then Pfizer Animal Health), AHS and the American Association of Feline Practitioners (AAFP) with the late Jim Richards, DVM, DACVIM, AAFP spokesperson and former director of the Cornell Feline Health Center, to educate veterinarians and the public about feline heartworm. Dr. Nelson and Germinder’s commitment to help educate the public about feline heartworm and feline research remains in large part as a lasting tribute to Dr. Richards’s love of feline medicine.

In accepting the honor, Dr. Nelson said,

“I am deeply honored that Lea-Ann would consider me worthy of such recognition. When I think back to the KNOW Heartworms campaign, we conceptualized, received approval from three major organizations, created content, produced all the collateral material and then were able to launch a nationwide public awareness campaign all with in the span of FOUR months. I am still amazed we were able to pull it off. It was indeed a team effort of Lea-Ann, Jim Richards and me. If anyone deserves an award it is Lea-Ann and her team. She was able corral two high “D” personalities to work together and with her team we all pulled off the impossible.”

Read the full release here.

Susan Little, DVM, DACVB Named International Germinder20 Power of Pink Honoree



Canadian Veterinarian Honored For Leadership Role in Global Feline Medicine, Communications and Digital Presence

Germinder + Associates has named Susan Little, DVM, DACVB- Feline Medicine as the only international Germinder20 Power of Pink Honoree to receive the award. In 2018 alone she has visited 19 countries, traveled 183,942 miles and lectured or attended 40 events and meetings. Little is an international speaker, author, podcast host and veterinary practice owner based in Ottawa, Canada. She is a past president of the American Association of Feline Practitioners and the Winn Feline Foundation. She has designated the $1,000 Honoree donation to the Winn Feline Foundation for feline research. To read more about Dr. Little’s story, click here #Germinder20 #PowerofPinkHonoree

Susan Little, DVM, DABVP“Honoring Dr. Little is a great way to kick off 2019. Germinder is committed to communicating about best global veterinary medicine practices and Dr. Little is an exemplary ambassador of feline veterinary medicine all over the world. Her positivity inspires me and every person wherever she goes. She is a leader par excellence and certainly one to follow as she lectures, as she podcasts, and in our ever changing digital world. I’m so pleased to celebrate her as a Power of Pink Honoree,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Germinder met Dr. Little several years ago during Dr. Little’s co-authoring of a feline textbook with the late Mordecai Siegal, the editor of “The Cornell Book of Cats” and one of the first columnists of Goodnewsforpets.com. Thus began Germinder’s commitment to help educate the public about feline medicine and in particular feline medicine research. Germinder + Associates designed the Winn Feline Foundation logo when Little was president. The logo is still in use today.

In accepting the award, Little took a short break from her breakneck schedule and said, “I’m very honored to be a Power of Pink Honoree! Thank you so much for the recognition, I’m among an amazing group of Honorees.” 

To read the full release, click here.